TAG Heuer is official title partner of British Grand Prix 2027
By Shivani Dubey | 18 September 2026 | Design, Motoring, Sport
TAG Heuer is adding another gear to its motorsport legacy by becoming the official title partner of the British Grand Prix 2027
TAG Heuer is a brand that is synonymous with motorsport – in fact, the horology maison is the official timekeeper of Formula 1. So it may come as no surprise to longtime fans that TAG Heuer will now also become the official title partner of the 2027 British Grand Prix, adding yet another gear to its motorsport legacy.
This is TAG Heuer’s third title partnership, having previously struck such a collaboration with the Monaco and Madrid Grand Prix in 2025 and 2026 respectively.
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TAG Heuer’s partnership with the British Grand Prix is another notch in the brand’s storied history with the sport. It has collaborated with F1 teams like Scuderia Ferrari and McLaren, and continues a longstanding partnership with Oracle Red Bull Racing today. Its watches have also appeared on the wrists of F1 legends like Ayrton Senna and Max Verstappen.
Silverstone also holds a special place in TAG Heuer history: in 1974, the Heuer Monaco was superseded by Heuer Silverstone, a new automatic chronograph design that retained the square form of the Monaco but softened the edges and featured hooded lugs to further refine the form.
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Available with blue, fumé and red dials, it became a legend of the era and was worn by celebrated drivers including the Swiss pilot Clay Regazzoni during his time with Ferrari.
Speaking of the new partnership, Béatrice Goasglas, CEO of TAG Heuer said: “For TAG Heuer to be title partner for the 2027 British Grand Prix is an honour and a privilege for us.”
“As one of the most storied tracks on the calendar, and the location of the first ever official Formula 1 race more than 75 years ago, it is also located in one of the key markets for TAG Heuer today making it all the more of a moment for us to celebrate the incredible relationship between our maison and motorsport,” she added.
Images: Vladimir Rys via TAG Heuer
