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Hackett London renews long-term partnership with Aston Martin and returns to Formula One
By Tempus | 24 March 2021 | Cars & Yachts, Lifestyle, Style
The two brands announce a new chapter of collaborations
British menswear brand Hackett London has announced the renewal of its long-standing partnership with Aston Martin. This new era between the two iconic brands sees an extension of the licensing contract with Aston Martin Lagonda until 2024, which will mark 20 years of a unique and prestigious collaboration.
Hackett London will also play a key role in Aston Martin’s much anticipated return to Grand Prix racing after more than sixty years and will serve as the official Travelwear and Officewear Supplier for the Aston Martin Cognizant Formula OneTM Team, outfitting drivers Sebastian Vettel and Lance Stroll as well as the rest of the team, with travel and office attire.
Hackett London is the longest continual partner of Aston Martin, a collaboration that started 17 years ago in 2004 and which has been inspired by the rich history of racing garments in the Hackett archive. Indeed, it was one of Aston Martin’s very first partnerships, and the natural synergy between Hackett London and Aston Martin has enabled this unique collaboration to stand the test of time.
Hackett London will continue its sought-after Aston Martin Racing by Hackett collection for Spring/Summer 2021, offering a range of premium clothing designed and crafted for modern men with a passion for automotive and racing. This stylish and sophisticated clothing collaboration encompasses the coolest casual outwear, elevated technical polos and the ultimate backpack, bringing an easy sophistication to a weekend wardrobe. Sleek, dynamic polo shirts feature contrast tipping on collars and sleeves and bold logo embroidery.
Versatility is key to the collection, with a wide range of lightweight layering options from gilets to windbreakers, and a black tapered sweat pant offering a chic travel option for the man on the go. For those wishing to make a statement, a quilted lightweight gilet is offered in red and yellow; while, elsewhere, pops of primary colour are featured on exterior zip and pocket details of black and blue lightweight outerwear.
Marcella Wartenbergh, Chief Executive Office of AWWG, parent company for Hackett London says: “We are delighted to take our cherished partnership with Aston Martin to the next level by supporting their long-awaited return to Formula One. An F1 team represents the best of the best, not only the drivers, but also the engineers, the pit crew — men and women at the top of their field who share the values and vision of excellence of Hackett London. While luxury does exist in the paddock, Aston Martin will bring a renewed sense of elegance to this thrilling sport, and we are proud to be a part of that endeavour.”
As one of motorsport’s most progressive partnerships, Hackett London and Aston Martin is a collaboration embodying style. The Spring Summer 2021 Aston Martin Racing by Hackett collection is available from March 2021 in diverse channels including hackett.com.