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Acqua di Parma collaborates with artists at Harrods
By Tempus | 24 October 2022
The famed fragrance brand has launched the COLLAB Laboratory this week
Acqua di Parma, the iconic fragrance brand, will today launch its COLLAB Laboratory in London's Harrods luxury department store, with the aim of "connecting clients and emerging artists through art and scent", according to the company.
The initiative is in partnership with the Instituto Europeo di Design, one of Italy's most prestigious fashion schools, and will run from 24 October to 2 November.
The personalised Colonias by Lucrezia Viperina with the theme of “Flowing Cities” and Anna Spreafico with the theme “Sky Signs” will be available throughout the period at Acqua di Parma’s counter and Library Site in the New Beauty Hall. On 27 October at 3pm, the artist Lucrezia and an Acqua di Parma brand ambassador will conduct a special event at Harrods beauty studio, while shoppers will be able to experience one-on-one personalisation sessions with Lucrezia on the Library site on 28 and 29 October from 2pm to 9pm and on 30 October from 12pm to 4pm.
Viperina will be present alongside an Acqua di Parma brand ambassador for a special personalisation experience.
Tickets to attend the event can be booked here.