Spotlight on White City: how this London suburb became a trendy oasis for young entrepreneurs

Neighbouring leafy Holland Park and stylish Kensington, White City has become a fashionable entrepreneurial area

* If you’re planning an overnight visit to the area, which borders leafy Holland Park and elegant Kensington, you’ll need to arrange a stay in the finest accommodation available.

Of all of London’s suburbs, White City is possibly one of the most vibrant hubs for those seeking a day trip that seamlessly combines traditional charm with a trendy edge. For those visiting the area, there are plenty of places to explore, from decadent eateries and lavish hotels to shopping boutiques and galleries.

It’s easy to access from all corners of London and getting the train to nearby hubs like Shepherds Bush is easy, so you can be there in no time. To help you plan your visit, here are some ideas about where to go. 

Where to stay

If you’re planning an overnight visit to the area, which borders leafy Holland Park and elegant Kensington, you’ll need to arrange a stay in the finest accommodation available. For something special, stay at White City House. This is a Soho House hotel that is located in the former BBC headquarters and features a glorious rooftop pool and an outstanding gym where you try one of over 70 classes on offer. 

Where to dine

Whether you’re looking to sip a beautiful cup of coffee or you’re planning an evening meal for two, there are several dining options available in the area.

For that quick caffeine hit before you head to the shops, there’s Swallow Coffee Shop. Here, you can indulge in an early morning croissant and watch the world go by or pop in for a latte-to-go. 

If you’d like to tuck into decadent Chinese cuisine, choose from the extensive menu at Shikumen. Alternatively, if you’re craving French food, there’s Le Petit Citron, a bistro serving up fresh, sustainably-sourced produce. And for lovers of Italian dishes, there’s Bocconi, with its extensive menu. >>

* Shepherd’s Bush Market is filled with some truly unique stalls and shops

Where to drink

Albertine Wine Bar is ideal for a catch up over a beautiful bottle of red, or for something magical, indulge in the moreish cocktails at Smith’s Cocktail Bar

Want to dance? The ever-so chic May Fair Bar is where you’ll be able to enjoy a tipple or two to a soundtrack supplied by the in-house DJ.  

Where to shop

Shepherd’s Bush Market is filled with some truly unique stalls and shops. There’s homeware such as china and glass pieces, along with bed linen, curtains, and cushions. You’ll also find cosmetics and tech, watches and furniture here. Take a look around and pick up some truly beautiful one-of-a-kind items. 

Whether you’re staying for a few hours or a few days, there is a lot to experience in this trendy suburb. What’s on your must-do list while you’re here? 

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