Long-awaited LG SIGNATURE OLED R, the world's first rollable TV, launches in UK

By Tempus | 15 Apr 2021 | Design, Technology

The £99,999 TV represents a milestone in space-saving, eco-friendly design

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LG Electronics has commenced sales of the world’s first rollable TV, the LG SIGNATURE OLED R, in the UK.

This remarkable design features a 65-inch flexible OLED display created from one sheet of glass, featuring self-lit pixels and independent dimming control to deliver picture quality of significant depth and vibrancy. 

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The TV also features the ability to scroll to experience the technological innovation that allows for three distinct viewing modes – Full View, Line View and Zero View - the latter of which is effectively a mode that allows the TV to be hidden from view when not in use.

The design of this stunning TV dates back a number of years, with LG originally unveiling a prototype version in early 2019, and will set customers back around £99,999.

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Each rollable TV is produced to order and assembled with a craftsman-like attention to detail by the most experienced production professionals at LG’s factory in South Korea. 

Furthermore, the TV employs an OLED panel certified by Swiss-based Societe Generale de Surveillance (SGS) for producing fewer air pollutants, while also featuring the world's first eyesafe-certified TV panels that meet the low blue light emission requirement of US-based Eyesafe. 

For more information on the LG SIGNATURE OLED R, click here.