TAG Heuer commemorates the 2022 SABIC London E-Prix

The Swiss watch house held a glamorous event in the heart of East London ahead of the return of the famed World Championship

TAG Heuer, iconic Swiss luxury watch brand and official timekeeper of Formula E, held a star-studded one-off event in East London this week to mark the return of the World Championship to the British capital.

On 28 July, the Maison brought together stars of the track and screen to celebrate the 2022 ABB FIA Formula E World Championship, taking place this weekend, at Magazine London with friends of the brand and its partner, Porsche.

* Reggie Yates

Writer and director Reggie Yates and actors Harry Lawtey, Ben Radcliffe and Max Boast joined members of the TAG Heuer Porsche Formula E Team to mark the occasion, while DJ Millie Cotton took to the decks as the guests enjoyed canapés and Moët & Chandon. 

Guests experienced the thrill of the intense and unpredictable all-electric race with Formula E driving simulators, ahead of a weekend of high energy racing in the neighboring streets of the Royal Docks and ExCeL London.

* André Lotterer (L) and Pascal Wehrlein

In a conversation hosted by Tomi Adebayo during the evening, TAG Heuer Porsche Formula E Team drivers Pascal Wehrlein and André Lotterer spoke about their hopes for the London race, with the drivers currently holding 9th and 10th position respectively in the championship.

Rob Diver, Managing Director of TAG Heuer UK and Ireland, said of the event: “It is great to mark Formula E returning to London for another year, with the iconic city skyline as our backdrop for tonight’s celebrations. We wish Pascal and André the very best as they take to the East London race circuit this weekend representing the TAG Heuer Porsche Formula E team”.

* Harry Lawtey

Carlo Wiggers, Director Team Management, Business Relations and E-Sports at Porsche Motorsport, commented: “It’s great to be back here in London and the TAG Heuer event is one of the best as usual. International guests line up, along with our drivers and the team – it’s the perfect start to the race weekend in the heart the action.”


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