TAG Heuer unveils Ryan Gosling as their new global brand ambassador
Brand partnership between Swiss watchmakers and Canadian actor announced at exclusive ceremony in Los Angeles
Hollywood icon Ryan Gosling has been unveiled by watch manufacturer TAG Heuer as the brand's new global ambassador at a special event in Los Angeles.
The Canadian actor told reporters at the event: "Partnering with such an iconic brand which has been a pillar of excellence for more than 160 years was an easy decision. I really enjoyed working on this first ad campaign with Pari Dukovic, a photographer whose work I admire."
Frédéric Arnault, CEO of TAG Heuer, added: “We’re delighted to be back in LA to introduce and celebrate the newest member of the TAG Heuer family, Ryan Gosling. Our brand has strong historic ties to Hollywood so it was only fitting that we would return for this meaningful announcement.
"Ryan as an actor is fearless and committed to excellence. We couldn’t be happier to enter this unique partnership, one that is such an authentic and powerful match of values and ambitions between Ryan and TAG Heuer and from which you can expect great things."
The Swiss luxury watchmaker also used the event to reveal the new 13-piece line of TAG Heuer Carrera Three Hands watches, a modern reboot of the TAG Heuer chronograph from the 1960s.