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Beneath the surface: Labareau founder Lindsay van der Looij on blending skincare with science
By Shivani Dubey | 4 November 2025 | Lifestyle, Style
Labareau founder Lindsay van der Looij on blending decades of skincare expertise with biotech innovations to create beauty that stands the test of time
Lindsay van der Looij has worked in the skincare industry for more than two decades. As a leading skincare expert, she has worked with high profile celebrities, and cosmetic surgeons, as well as some of the biggest luxury brands in the market. Yet, she always felt that something was missing. Frustrated with a lack of results from even the most high-end skincare brands, Lindsay established Labareau with a mission to fuse scientific innovation with luxury to create formulas that deliver visible, lasting results.
“My clients expected science-backed performance – and rightly so. I realised there was a missing link between luxury and true efficacy,” says Lindsay, speaking of her inspiration to create the Dutch brand, whose products are available via their website. “That’s when I decided to create Labareau, merging clinical innovation with indulgent skincare.”
Setting it apart from any other skincare brand is its groundbreaking SAXZ-12 technology, developed in collaboration with leading scientists and biochemists, combining luxury, quality, and clinically proven effectiveness. The proprietary formula targets three key drivers of skin ageing: collagen degradation, moisture loss, and oxidative stress using a blend of three highly concentrated powerhouse ingredients 97% skin-identical premium native atelocollagen, hyaluronic acid, and bioactive peptides for visibly smoother, firmer, and more youthful skin.
Here, we talk to Lindsay about bringing science to skincare, standing out in a world of hyper-personalisation and the future of luxury skincare.
Lindsay, tell us about Labareau’s SAXZ-12 skincare technology?
SAXZ-12 is our proprietary delivery system designed to ensure optimal penetration of active ingredients into the deeper layers of the skin. Many skincare products sit on the surface, but SAXZ 12 allows our formulations to work from within, boosting hydration, stimulating collagen, and targeting fine lines at a cellular level. This complex ensures the best results.
What drove you to create this system?
I was driven by a desire to bridge the gap between clinical results and luxury skincare. I wanted to create a line that felt indulgent but delivered transformative outcomes. Every formula is born out of both my professional experience and personal passion for skin health. I want women to finally experience skincare that really works, without compromise.
We have certainly seen a skincare shift towards biotech innovations. Why is the scientific element of skincare so important for Labareau?
Skincare is no longer just cosmetic; it’s deeply rooted in science. At Labareau, we believe in data driven formulations that are tested, proven, and effective. Biotechnology allows us to develop ingredients and delivery systems that actually change the skin’s behavior. It’s not about trends, it’s about transformation.
What challenges did you face bringing SAXZ-12 to market?
Introducing a new technology like SAXZ-12 was initially met with scepticism. Many retailers and industry insiders are used to big heritage brands, and convincing them to trust something new takes time. Especially because Labareau is a doctor’s brand in a glamourous packaging. No brand has this combination. But, once they saw the results, and the loyal following we built, they understood that Labareau was different.
How does Labareau cater to the consumer shift towards more sustainable, personalised skincare?
We’re committed to sustainability through both our packaging and our approach to consumption. Our products are highly concentrated and multi-functional, which means fewer products, less waste and more impact. Personalisation comes through education; we help customers understand exactly what their skin needs, and how to build a minimal yet effective routine tailored to their goals.
Having worked in the skincare industry for decades, are there any consumer trends that excite you?
There’s a lot of talk about anti-aging, but few brands address proactive skin health – in other words, how to preserve and strengthen your skin before the signs of aging even appear. At Labareau, we focus on prevention just as much as correction. Skincare shouldn’t just fix problems; it should empower people to protect their skin long-term.
Are there any skincare myths that you would urge people to rethink?
That more is better. Layering 10 products doesn’t make your skin healthier – it often overwhelms and sensitises it. Focus on quality, not quantity. A few well-formulated products that work synergistically will always outperform a shelf full of trendy bottles. Start simple. Know your skin type and choose products that address your specific concerns. Don’t chase trends – trust ingredients with proven efficacy. And be consistent. Skincare is not a quick fix; it’s a commitment. With the right routine, your skin will reward you.
Where do you think luxury skincare is headed in the future?
I believe the future of luxury skincare lies in hybridisation, where clinical-grade performance meets sensorial experience. Consumers want products that are not only effective, but also emotionally rewarding to use. We’ll see more brands that combine medical innovation with beauty rituals, without losing sight of sustainability and ethical responsibility.