Jaguar celebrates 50 years of luxury with its latest flagship sedan

By Rose Adams | 25 Apr 2018 | Move

The motoring giant marks the anniversary with a special edition model

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* Celebrating 50 years since the launch of its flagship luxury XJ sedan, motoring giant Jaguar

Celebrating 50 years since the launch of its flagship luxury XJ sedan, motoring giant Jaguar entered the Beijing International Automotive Exbition with their latest version of its famous XJ model, aptly titled the XJ50. This contemporary version is powered by the 296bhp 3.0-litre diesel Jaguar engine and boasts front and rear bumpers just like the existing Autobiography edition, however it also comes fit with a range of special edition tweaks and upgrades – including 20-inch 10-spoke Venom wheels, revamped black grilles and sleek XJ50 badging.

In terms of the exterior aesthetic, motorists have the choice of Fuji White, Santorini Black, Loire Blue or Rosello Red paint, while inside you’ll find a luxurious blend of soft-grain diamond-quilted leather upholstery and bright metal finished pedals and gearshift paddles. Another sterling design accent is the intricately embossed headrests and a unique XJ50 logo located on the central armrest.

Related: Mercedes-Maybach reveals luxury SUV concept at Beijing International

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* Design accents include soft-grain diamond-quilted leather upholstery and a XJ50 logo located on the central armrest

“Spanning half a century, the Jaguar XJ remains true to its heritage with a wonderful balance of beautiful design, intelligent performance and indulgent luxury that ensures it stands out from the crowd,” said Ian Callum, Jaguar's director of design. “This is a car worth celebrating and the XJ50 pays homage to a giant within the Jaguar brand that we believe is one of the world’s most stylish sporting saloons.” Here in the UK it will be available in both standard and long wheelbase with* and starts at £74,280. 

The four-door Jaguar XJ has been one of the brand’s most popular saloon styles ever since it was debuted by company founder Sir Williams Lyons in 1968 – with a further eight generations having been rolled out since. With the motoring industry having moved on substantially in 50 years, this anniversary addition is a welcome upgrade on the much-loved Jaguar classic.  


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