Glashütte Original to launch an exclusive limited edition watch at this year's Berlin Film Festival
Film festival fever Berlinale is almost upon us Here's why Glashutte Original will one again be a large part of the event
One of the most glamorous events in the cinematic calendar is almost upon us once again, The Berlin Film Festival betterwise known as Berlinale; a home of great art, inspiring encounters and electrifying flair in one of the most exciting metropolises in the world. While the stars don their best gowns and accessories on the red carpet, Glashütte Original timepieces will also play a leading part as the luxury brand is sponsoring the event once more.
Several weeks in advance of the 68th Berlinale, things at the HQ of principal partner Glashütte Original are already revolving around all things film, as the Saxon manufactory has sent its exclusive timepieces on a trip to the most important film sets in the world in preparation for Berlin to step back into the limelight as one of film’s capital cities, from February 15 – 25 at the International Film Festival. >>
A new limited edition which captures the inimitable style of the big city in a striking urban design will be the star of an exclusive launch during the Festival. And with that, the journey of some of its most famous timepieces, sent by the manufactory to significant locations in the history of film, will come to an end. Since the 27th of December these models have played the lead role in the "Movie Capitals of the World" campaign. Currently, watch and film fans can follow the results of this action on Glashütte Original’s social media channels.
The manufactory has supported the Berlinale since 2011. Appearing for the second time in its role as Principal Partner, the Saxon manufactory will once again offer the 50,000 Euro Glashütte Original – Documentary Award. The prize will be presented during the official Awards Ceremony in the Berlinale Palast on February 24 by a three-member jury of renowned film industry figures.
In Glashütte Original and Berlin there’s a feverish excitement in the air as moguls and movie fans alike await to learn the names of the jury members and the titles of the 18 current documentary entries chosen as nominees for the Award from the categories: Competition, Forum, Panorama, Generation, Berlinale Special, Perspektive Deutsches Kino and the special series, Culinary Cinema. Along with the 50,000 Euros in prize money, Glashütte Original will also deliver the Documentary Award trophy: a 20-centimetre-high statuette in brass, stainless steel and acrylic, made with exquisite craftsmanship in the Saxon manufactory. >>
In 2018 Glashütte Original returns as the host of the “Golden Bear Lounge by Glashütte Original”. On the first floor of the Hotel Grand Hyatt Berlin and directly opposite the Red Carpet; actors, directors, producers and journalists from all over the world will find here a quiet retreat for industry talks, interviews and receptions. “Berlin is a world stage, all the more so during the ten days of the Berlinale.” said Thomas Meier, CEO, Glashütte Original. “To present our precise German art of engineering on this generous stage, to show just how the sense of life in a big city today is reflected in our watches – that’s what makes our partnership with the Festival so valuable.”