British brand Princess Yachts redefines the traditional flybridge with its 'superfly' X95

By Tempus | 22 Feb 2019 | Speed

The Princess X95 has been described as the luxury SUV of the sea

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* Princess Yachts has described the 'Superfly' X95 yacht as a luxury SUV of the sea

When it comes to innovation at sea, Princess Yachts is ahead of the curve with its range of British-built performance sports yachts – the revolutionary R35, a collaboration with Ben Ainslee Racing, will make its first deliveries this spring – but now its talented designers are turning their eye to the traditional flybridge yacht.

Launching the X95 luxury yacht with a new suite of image projections, Princess Yachts has described the 'Superfly' yacht as a luxury SUV of the sea. Designed in collaboration with styling house Pininfarina SpA, the X95 redefines at-sea architecture with a radical new layout emphasising indoor and outdoor space.

"The X95 breaks the mould of traditional yacht design. The unique open plan architecture is brought to life through our design partnership with the legendary styling house Pininfarina. The layout provides 10 per cent more outdoor space and 40 per cent more indoor space than a traditional motor yacht," said Princess Yachts' executive chairman, Antony Sheriff. "This leap forward in space and versatility mirrors recent innovations from luxury automotive brands who have developed crossover models." >>

Related: Princess Yachts executive chairman on why the future of yachting is riding high thanks to innovation, investment and customer focus

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* Princess Yachts has described the 'Superfly' X95 yacht as a luxury SUV of the sea

The launch is a continuation of the Plymouth-based company's unprecedented growth, having launched nine new yachts in 2018. Six more are due for 2019, as part of a five-year £100m investment programme designed to support innovation in design, production and quality – as well as expert recruitment and training.

"I see yacht manufacture as a very interesting mix of technology and luxury. A yacht is a beautifully made, high-value product, but it has an inherent technical aspect. But technology alone can feel a little soulless, while luxury and craftsmanship can seem superficial to some," Sheriff wrote in Tempus Magazine's Leaders Column last year. "At Princess Yachts, the two combine in perfect harmony. We use cutting-edge technology, of course, but we also pride ourselves on our craftsmanship."

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* Princess Yachts has described the 'Superfly' X95 yacht as a luxury SUV of the sea
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