Ulysse Nardin unveils Great White model to help fund shark conservation efforts

The Swiss watchmaker has announced a series of projects to aid in the preservation of shark habitats

Swiss watchmaker Ulysse Nardin has announced the launch of a series of projects designed to help conservation efforts of sharks around the world.

The maison recently unveiled its new Diver Chrono Great White model, a shark-themed, limited edition of the 44mm Diver chrono, and has subsequently revealed a fleet of shark conservation initiatives and partners.

Firstly, the brand has announced that it is donating 1% of its annual sales of all “shark watches” to support non-profit organisations focused on shark conservation, and is also partnering with Sharktrust, the leading European shark conservation charity actively working to reform unsustainable and unmanaged fisheries.

Furthermore, it is also adding a new friend of the brand to the family in Mike Coots, a Hawaii native who became an amputee when he lost his right leg in a tiger shark attack at 18 years old while bodyboarding. Mike soon realised the importance of conservation and has since become an advocate for saving sharks in an effort to maintain balance in the ecosystem.

Meanwhile, the maison's new Great White Diver model is a uniquely striking piece, powered by a Caliber UN-150 self-winding mechanical movement and featuring water resistance up to 300 metres. It is a limited edition model, capped at just 300 pieces, and will sell for around $13,000.


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