This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.
Tiffany & Co takes over Selfridges with an open art exhibition
By Shivani Dubey | 3 October 2024 | Arts, Design, Style
To celebrate the launch of the new Tiffany & Co store in Selfridges, the luxury jewellery brand has turned the London store’s windows into an art exhibition
Tiffany & Co is taking over Selfridges London. To celebrate the launch of its new store at the luxury department store, the high jewellery brand has commissioned four British artists to create installations to sit alongside window displays inspired by The Tiffany Archives.
These installations will feature in a takeover of the storefront window in an exhibition titled Windows of Wonder.
As a tribute to Tiffany & Co’s longstanding legacy of celebrating art in all its forms, specially commissioned works by contemporary artists Damien Hirst, Rana Begum, James Righton and Jason Bruges will feature in the form of an open art exhibition at Selfridges, interspersed with pieces from Tiffany & Co jewellery lines.
Related: Curator Jenn Ellis on collaborating with Breguet for Frieze 2024
Photography © Francesco Luciani, Artwork © Damien Hirst and Science Ltd. All rights reserved, DACS/ Artimage 2024
With more than 130,000 people walking past the Oxford Street store every day, the windows will form an inclusive art gallery for shoppers to explore diverse perspectives on love, design and creativity while being immersed in the world of Tiffany & Co.
The designs will also be displayed against the backdrop of windows originally created by Tiffany & Co visual merchandising maestro Gene Moore. The exhibition is meant to represent a cultural collaboration between Tiffany & Co, Selfridges and the contemporary art world.
Related: Five star escapism in Italy’s fashion capital at Hotel Principe di Savoia, Milan 
Photography © Francesco Luciani, Artwork © Damien Hirst and Science Ltd. All rights reserved, DACS/ Artimage 2024
Many of these vintage displays are the result of collaborations between Tiffany & Co and the artists who left their mark on the world of art and beyond.
The luxury jewellery brand also recently unveiled three new watches in a new expansion of its HardWear by Tiffany collection. The HardWear collection is inspired by a bracelet from 1962 found in the Tiffany & Co archives and pays homage to the brand’s high jewellery heritage.
The Tiffany & Co Windows of Wonder exhibition will be available to view at Selfridges London until 20 October. To visit the exhibition, head to Selfridges via the Duke Street Entrance.