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Tiffany & Co unveils 2025 holiday campaign with Anya Taylor-Joy
By Shivani Dubey | 10 November 2025 | Style
Tiffany & Co is ready for the 2025 holiday season with some help from ambassador Anya Taylor-Joy, who stars in the brand’s ‘Love is a Gift’ campaign
Tiffany & Co has unveiled its 2025 holiday campaign ‘Love is a Gift’ starring brand ambassador Anya Taylor-Joy. Captured in Los Angeles, the campaign features an anthem film directed by Jonas Lindstroem, bringing cinematic elegance to the holiday season.
Tapping into the emotional heartstrings of customers, Tiffany & Co has decided to focus its campaign on the act of love, where the brand is simply a vessel to bring said love – which, according to the campaign, is the greatest gift of all – to the recipient.
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The film sees Anya start her journey from Tiffany & Co’s birthplace in New York to London, then Tokyo and back again, witnessing intimate moments where Tiffany blue boxes are exchanged and love is celebrated in all its forms.
The central theme of the film is its core message – love is a gift – reinforcing the brand’s place as the ultimate destination for ‘extraordinary gifts and expressions of love’. In the film, you can see Anya wearing celebrated Tiffany jewels – from HardWear to Lock, T and Knot.
In the campaign, Anya also wears designs from the new Bird on a Rock collection as she unfurls the white satin ribbon, which is the campaign’s central motif, around a Tiffany blue box.
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That ribbon then leads Anya around the world as she experiences various facets and expressions of love, from romantic to familial to self-love. The campaign concludes where it began: on the snow-dusted streets of New York City, at the doors of The Landmark.
As a final touch, Anya concludes the film with a voiceover, saying: “And whether shared with another or with ourselves, love, in all its facets, is the most precious gift of all.”
The campaign, which was unveiled towards the end of October, is now available to view on Tiffany & Co’s various social media platforms.