Tiffany acquires 80-carat diamond to reimagine its historic 1939 World's Fair necklace

By Tempus | 13 Jan 2021 | Design

Iconic jeweller says the design will likely be its "most expensive piece ever"

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Tiffany & Co. has announced the acquisition of an 80-carat diamond, the largest stone to be sold by the iconic jeweller, which it says will be set in a necklace inspired by an archival piece that premiered at the 1939 World’s Fair.

The diamond, sourced responsibly in Botswana, is expected to be the most expensive diamond ever put on sale by Tiffany, surpassed only by the 128.54 carat Tiffany Diamond which is famously not for sale.

The jeweller will unveil the diamond necklace in 2022 when the its recently overhauled flagship store on Fifth Avenue in New York City reopens. 

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"What better way to mark the opening of our transformed Tiffany flagship store in 2022 than to reimagine this incredible necklace from the 1939 World’s Fair, one of our most celebrated pieces when we opened our doors on 57th Street and Fifth Avenue for the first time," said Victoria Reynolds, Tiffany & Co. chief gemologist.

"The new necklace perfectly reflects our brand heritage as a New York luxury jeweler, whose founder was known as the 'King of Diamonds.'"

The house’s chief artistic director, Reed Krakoff, chose to showcase the diamond by reimagining an archival Tiffany necklace made for the 1939 World’s Fair. That fair’s theme was “Dawn of a New Day" and presented visionary designs, including Tiffany's necklace which featured a 200-carat aquamarine surrounded by a fountain of 429 diamonds.