Thomas Pink launches campaign starring Peaky Blinders actor

By Tempus | 16 Jul 2022 | Style

The London shirtmaker has announce the launch of its ‘When is a white shirt pink?’ project featuring Harry Kirton

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London-based shirtmaker Thomas Pink has launched its new campaign dubbed When is a white shirt pink?, shot by photographer Pelle Crépin and featuring 23-year-old British actor Harry Kirton, who made his name playing Finn Shelby in Peaky Blinders. 

The campaign images feature the young actor wearing a number of different white shirt styles by Thomas Pink, styled in a variety of ways to showcase their versatility. Open at the neck, or with ties, they are matched with vintage-style trousers, jeans and chinos, to illustrate how a white shirt really is a "fundamental building block of the male wardrobe", as the brand puts it.

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Dean Gomilsek-Cole, creative director of Thomas Pink, said: "Harry was the perfect choice for this campaign as he has a quirky British look, and has literally grown up on screen playing the very dapper Finn Shelby. In his personal style, he loves to dress elegantly and to have fun with his clothes, which sits perfectly with Thomas Pink’s spirit."

Kirton himself said of the project: "I love dressing in a relatively smart way like that. The tone of the shoot is great, as it shows that while the shirts might be classic, they can be worn in a way that has some attitude and is not samey. There’s so much more life and fun in this approach, and the shirts lend themselves to it.

"The white shirts are still quite formal, but there’s something about them that has a bit of pizzazz and a new take on the idea. I think the shoot shows that for an individual like myself, and other people my age, this sort of style can be good. We just need to have the idea planted as a seed for inspiration."

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He added: "You don’t have to go vintage shopping to get a great classic white shirt – you can get a nice, new crisp one from Thomas Pink and then pair it with different things – jeans, tailoring, whatever. You don’t need a great big logo to make a statement. I like the fact that from a distance you’d see someone in one of these white shirts and think: 'Wow, he looks cool'.

"Then you’d get close and discover the nuances – the texture, the shape of the collar and cuffs. It’s like a cologne. You don’t want it to be powerful and fill the whole room – it’s better if it’s more like an oud or essential oil… it makes a gradual, lasting impression."