The future is now: Meet the 2021 Walpole Brands of Tomorrow
Luxury trade organisation Walpole reveals the future household names we need right now
While there’s much to be said for the wellness benefits of the intangible riches we’ve been learning to love during the last year – from self-care to the curative powers of nature – sometimes there’s nothing better than the material pleasure of discovering our new favourite things.
Enter the 2021 Brands of Tomorrow, luxury trade organisation Walpole's list of the best indulgent, innovative and inspiring young British brands all pegged to be the next household names.
The Brands of Tomorrow initiative will nurture and guide these 12 luxury companies over the next year, providing the skills and support needed to take each business to the next level, with practical workshops, mentorships from senior leadership figures across the luxury sector, and access to Walpole’s membership of prestigious luxury businesses and cultural institutions. Brands will also be supported by Walpole’s first virtual boutique.
Launched in 2007, previous Brands of Tomorrow include Bremont, FLOWERBX, Osman and Emilia Wickstead. The programme is supported by Mishcon de Reya and moneycorp.
“It is with great delight that Walpole welcomes a new cohort of creative entrepreneurs to the 2021 Brands of Tomorrow,” says Walpole CEO Helen Brocklebank. “This initiative was designed to help early-stage luxury brands drive their success, creating economic growth for the country. As we move beyond the pandemic, and forge a new vision of Global Britain, its role has never been so important."
Here, Tempus meets the class of 2021.
Indulgent bath and body brand Bramley is inspired by the British countryside, blending unique apple seed ingredients with
therapeutic essential oils. Launched in 2012 by Chloë Luxton, Bramley has sustainability at its core, is cruelty-free and vegan-friendly certified.
Award-winning organic spirits brand Eight Lands originates from Speyside, Scotland, and is the brainchild of father and stepson team of Alasdair Locke and Alex Christou. Eight Lands’ vodka and gin are sustainably-made using 100% organic ingredients and Scottish spring water, distilled and bottled at Glenrinnes Distillery on the family’s estate.
These nutritional supplements were formulated to optimise women’s health, wellbeing and beauty. Female-owned EQUI London is a multi-award-winning product range backed by science and led by nature. Using a adaptogenic herbs and medicinal mushrooms, vitamins, minerals, plant super foods and probiotics, Equi products are created to balance health, beauty and wellbeing.
Designer Tom Cotton created Eto, a beautiful decanter designed to reduce waste and enhance drinking pleasure for wine-lovers everywhere. The innovative, patented preservation system uses an airtight seal over the wine, which halts the oxidation process and preserves the flavour. It’s also beautifully designed and the perfect dining table piece.
Hancock offers a range of covetable products – including their iconic handmade raincoats – made exclusively in the firm’s Scottish factory, and blending traditional and modern manufacturing techniques. Hancock also boasts a notable portfolio of collaborative work with some of the world’s leading fashion houses.
Harper is a luxury ‘last mile’ service enabling luxury retailers to provide an elevated shopping experience to affluent customers. Founded in 2016, Harper now works with labels including Dior, Stella McCartney and ME+EM, helping them to engage and better serve today's experience-driven consumer.
Marfa Stance offers an essential, multi-functional wardrobe for all seasons. Designer Georgia Dant was inspired by her transatlantic commute to build a brand that could transition effortlessly across climate, seasons and occasions. Signature pieces can be built, adapted and reversed for ultimately flexibility, and are available for women, men and gender neutral.
Cecily Motley and Ilana Lever founded jewellery design company Motley in 2018, and collaborates with top independent designers to create remarkable and exclusive collections. Motley’s direct-to-consumer ethos doesn’t cut corners, creating a model that benefits craftspeople, designers and consumers alike.
MY WARDROBE HQ
My Wardrobe HQ is the world's first online fashion platform offering both rental and resale. MWHQ believe fashion rental is the solution to sustainable fashion and, uniquely, all items available to rent can also be bought. The perfect solution to 'buy less buy better’ shopping.
ROTHSCHILD & BICKERS
Rothschild & Bickers is renowned for the exquisite lighting adorning stylish hotels, restaurants and homes across the UK. Founded by Victoria Rothschild and Mark Bickers, who share a passion to keep glassblowing alive. Every design produced at the studio is created using traditional techniques and features exquisite attention to detail.
Sarah Haran luxury handbag are the perfect balance of beauty and function, transforming for any function while keeping the wearer effortlessly organised. The transformative collection includes a detachable clutch that can be used as a chic evening bag, along with a range of accessories.
The Deck is Savile Row’s first women’s tailor created by Daisy Knatchbull. The made-to-measure tailor creates timeless, versatile suiting and separates for women, offering a fully customisable experience that offers a range of cloth, linings, buttons, monogramming and styling details.