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The Craft Irish Whiskey Co. strikes gold at The Luxury Packaging Awards 2020
By Tempus | 6 March 2021 | Food & Drink, Lifestyle
Luxury whiskey brand was also highly commended for its stunning bottle design
The Craft Irish Whiskey Co. has been crowned the winner of the ‘Luxury Drinks Secondary Pack’ award at The Luxury Packaging Awards 2020 for the design of The Devil’s Keep experience box, its flagship package.
The brand was also Highly Commended for the design of The Devil’s Keep bottle in ‘Luxury Drinks Primary Pack’ award.
The Devil’s Keep is a rare triple distilled, 29-year-old single malt whiskey and one of the finest whiskies that Ireland has created. It was the first release from The Craft Irish Whiskey Co., making this accolade a moment of particular significance for Founder, Jay Bradley, and Design Director, Tiago Russo. The launch of The Devil’s Keep in November 2020 saw just 333 bottles released – with an additional 333 expected later this year. It was the most expensive inaugural first release in history, which sold at auction at USD $60,000 (almost £46,000 and €51,000 Euros), and the oldest triple distilled Irish whiskey in existence, only to be topped by The Craft Irish Whiskey Co.’s second release earlier this month of the 30-year-old The Emerald Isle Collection.
The Devil’s Keep bottle is encased in an experience box made up of two custom-locked cases, secured by bespoke brass Japanese style locks. The minimalist outer case of the experience box has a dark stained oak finish and a bolt of geometric gold detailing, while the burgundy leather walls that line the inner case help to refract the colours of the whiskey.
Housed inside the box are the exquisite whiskey accessories: two uniquely designed glasses, an atomiser, a measure of barley, a carafe of water, a pipette and whiskey stones. To protect the main packaging, a structural transit box was designed in two parts, allowing a vertical extraction which makes the experience as effortless and ergonomic as possible.