The ARX auctions new NFT by British digital artist MRE
Highly sought-after piece, dubbed The ARX Defender, also allows winner to opt-in to prize draw to win the Overfinch Land Rover Defender that inspired the artwork
A rare open edition by British digital artist MRE is open for bidding on digital Makers Place, causing a stir among NFT hunters.
The work, dubbed The ARX Defender, consists of a short video of a space ranger exploring a desolate, newly discovered planet in an all-terrain Overfinch Defender. As art brand The ARX puts it: "On his solitary mission to mine physical Ethereum, the ARX Defender is in a race to conquer the virtual world. What will he discover?"
The iconic vehicle featured in MRE’s work will be privately showcased at the ARX in London and is available to acquire exclusively through The ARX.
Bids for the artwork can be placed exclusively on MakersPlace and payment made with credit card or cryptocurrency – but collectors must hurry, as the auction closes at 9pm BST on 22 June.
NFTs – or ‘Non-Fungible Tokens’ – are taking the art world by storm as a way to collect iconic moments in time, created by digital artists. An NFT is data stored on a digital ledger – or blockchain – certifying the asset is unique and an original.
Visual artist MRE (pronounced ‘Mystery’) is best known for his distinct style of motion, exploring themes that blur reality and the surreal. He is also known for brand collaborations – and his impressive client list has also included the likes of Sony, Selfridges & Co, Lacoste and Creed.
The auction is masterminded by The ARX, a revolutionary new art division of Lux Group Holdings, which is designed to offer clients opportunities to acquire and build their own digital art collections, with expert guidance from an ARX curator in residence, and a physical gallery space to display “phygital” works – digital pieces with physical counterparts – for sale via auction.