Rio Ferdinand hopes to inspire the next generation as Aston Martin's newest brand ambassador
The former football star is
Former Manchester United and England star Rio Ferdinand has been announced as the new brand ambassador of luxury car brand Aston Martin. He joins celebrity ambassadors including American Footballer Tom Brady, tennis champion Serena Williams and the brand's most famous fictional hero, James Bond, with whom the car has enjoyed a 50-year collaboration.
The footballer, 39, also hopes to benefit future generations with the collaboration through his Rio Ferdinand Foundation, which will offer one young person each year a chance to join the Aston Martin Apprenticeship Programme. Ferdinand – who has six premier titles, one champions league and a FIFA Club World Cup to his name – announced the news on Twitter, saying:
"Delighted to announce I will be teaming up with @astonmartin as a brand ambassador… it's an honour to be able to use this association to help the @riofoundation inspire the next generation," he wrote to fans. "Big thanks to @astonmartin team for making this happen!"
In a statement he continued: "Since setting up the RFF in 2012, it has been a huge source of pleasure for me to see these young people make positive chouces and create a good life for themselves and their families. I have always been a fan of Aston Martin so it's an honour to be able to use this association to help the RFF inspire the next generation."
The apprenticeship programme is particularly relevant to Aston Martin’s President and CEO, Andy Palmer, who began his own career as an apprentice. This month 30 new apprentices joined the car brand at their Gaydon headquarters, building their knowledge across departments including Manufacturing, CAD Engineering and Design.
Dan Balmer, President of Aston Martin Lagonda UK & South Africa said: “We’re delighted to welcome Rio as an Aston Martin Brand Ambassador and look forward to working with the Rio Ferdinand Foundation. Both Aston Martin and the RFF realise the importance of investing in people and I’m excited to see how the young people put forward by the RFF develop within Aston Martin.”