Rimac Automobili and Bugatti Automobiles to operate under new Bugatti Rimac name

Merger will see the two hypercar giants operate out of an HQ near Zagreb, Croatia

Major hypercar manufacturers Rimac Automobili and Bugatti Automobiles this week announced that they have finalised the details of a business merger and will now operate under the name Bugatti Rimac (officially BugattiRimac d.o.o.), marking a major milestone for both brands.

Despite having been founded just ten years ago – making it a century younger than Bugatti – Rimac Automobili will hold a 55% stake in the newly founded company, which will be headquartered near the Croatian capital of Zagreb for the time being.

In a statement, the Rimac said that the new company "sees two automotive powerhouses generate an exciting new movement in the automotive and technology industries" and will create a "unique combination of two automotive and technological trailblazers".

"Rimac’s distinctive agility, technical expertise and relentless innovation in the EV sphere, along with Bugatti’s 110-year heritage of design and engineering some of the world’s most iconic hypercars, are now combined in the leading hypercar company," the statement continues. "Rimac Technology will continue to innovate, developing vehicle systems and technologies for many global OEMs. Such innovative technology can also be deployed in future Bugatti and Rimac models."

It is understood that the Rimac Group will be the major shareholder in Bugatti Rimac with a 55% stake, with founder Mate Rimac retaining his shareholding in Rimac Group at 35%, with Porsche at 22%, Hyundai Motor Group doing the same at 11% and other investors at 32%. Furthermore, the development, production and supply of battery systems, drivetrains and other EV components that Rimac is known for and trusted by many automotive manufacturers will be separated into a new entity – Rimac Technology – which will be 100% owned by the Rimac Group. 

Bugatti Rimac’s global headquarters is currently situated at Rimac’s base on the outskirts of Zagreb, Croatia, but in time will transition to the recently announced €200M, 200,000 square metre  Rimac Campus, also serving as the home of Rimac Technology. 

With construction having now begun, joint research and development of future Rimac Automobili and Bugatti hypercars will ultimately take place at the Rimac Campus – due to open in 2023. Bugatti Rimac will begin operation with 435 employees as part of the new company, 300 of which will be headquartered in Zagreb with the remainder in Molsheim, France and Wolfsburg, Germany.

Commenting on the first day of Bugatti Rimac operations, Mate Rimac, BugattiRimac CEO, said: “I am honored to be leading this new fusion of automotive minds and begin what will no doubt be a successful, revolutionary and exciting new chapter for everyone involved. I am also extremely curious to oversee the profound impact Bugatti Rimac will have on the industry, and I look forward to developing innovative new hypercars and technologies. 

“It’s difficult to find a better match than Rimac and Bugatti. What each party brings to the table in terms of technical expertise, know-how and automotive history makes for an electrifying recipe. Rimac’s fast-paced operations and electrification skills are the perfect complement to Bugatti’s exceptional heritage and craftmanship. Stay tuned for some truly extraordinary projects in the future.” 

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