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Prestige pets: The luxury brands elevating pet care for designer dogs
By Judy Cogan | 21 July 2025 | Lifestyle, Style
As luxury brands catch up to the spending power of dog-lovers and their prize pooches, we present the exclusive designer clothes, hi-tech homeware and canine-only members clubs to help your pets look and feel paw-some
Luxury pet care and pampering is booming and goes far beyond doggie spas and pawdicures. For many pet owners, one’s furry friend is another member of the family – and should be treated accordingly, with access to high-end products and experiences. If your pet parenting skills need an upgrade take the lead (pun intended) from Donatella Versace’s adorable Jack Russell terrier Audrey, who has enviable accessories and eats dinner sitting in a chair at a set table, or designer Thom Browne’s pooch Hector; who remains looking fetch’ with his all-cashmere wardrobe.
COUTURE CANINES
When did dogs start dressing better than humans? Take ‘Tika the Iggy’, the 7lb Italian greyhound with 1.5m Instagram followers, a book deal and appearances at NYFW, who opened doors for other animal influencers such as Izzy the Frenchy (1m followers) and Menswear Dog (375k). Fashion brands such as Burberry, Moncler and Ralph Lauren have sprung on to this booming market catering for the canine elite with exclusive pet-focused accessory lines.
The global dog clothing and accessories market hit $11.01bn in 2024 and is expected to reach $15.74bn by 2030. As an ode to man’s best friend Pharrell Williams launched his DOG LVers collection for Louis Vuitton, combining luxury menswear with innovative designs for pooches. Drops are due for 2025 with the latest collection featuring rosette-embroidered suits, dalmatian-patterned footwear and bone-shaped bags alongside monogrammed kennels and dog bowls, plus velvet berets and bandanas for fashion-pups about town.
Meanwhile, New York running club Lunge’s collaboration with Porto Rocha has produced a range of luxury pet accessories inspired by the energy of city dog walkers. Using a colour palette of black, off-white, cornflower blue and moss green, the collection (designed in NYC and made in Brazil) blends premium with playful and includes harnesses, collars, leads and tags.
Lunge founder and creative director Nicholas Schroder says: “Personal style is one of the most important ways we express identity, and the accessories we buy for our pets are an extension of that. But the pet category has lagged behind when it comes to style – until recently, there was a misconception that making stylish pet products meant sacrificing functionality, but now we know it doesn’t have to be that way.”
THE DOGHOUSE
Technological innovations in homeware have been a big driver in this luxury evolution. Look out for products like Carepet’s smart bed, which monitors pet health, and the ground-breaking Oro dog nanny robot, designed to recognise anxiety in dogs and provide comfort and engagement at home from playing games to taking photos and tracking the wellbeing of your furry friend.
Danish furniture brand Hay’s recent pet collection, a design collab with Copenhagen boutique Holly Golightly, offers stand-out designs from dog beds made from recycled polyester and in a bright colour palette to leads, scarves and bowls. For dogs on the move the Voyage car comfort seat by Pets So Good makes long car journeys fun and the fabric is water and dirt resistant.
DOG DAYS
In Toronto, Hound House – a ‘canine social collective’ – opened at the end of 2024, offering a blended space for people and their pups, including indoor dog park, co-working space, cafe, bar and premium pet shop. This side of the pond, George, the swanky private members’ club in the heart of Mayfair, is also a popular spot for dog-lovers who can’t be parted from their pooches. This exclusive establishment, which underwent a recent renovation, is named after British entrepreneur and founder Mark Birley’s very own four-legged friend. It even has its own George Dog Committee, a new initiative that builds on the club’s notable canine offering to include bespoke dog menus, premium beds and bowls.
City dogs looking for their happy place will love WagWorks, a dog-centric membership club in Fulham that offers daycare, training, healthcare and grooming led by industry experts. After taking your dog for a grooming and spa session performed by canine holistic therapists at Love My Human in Chelsea head to Love My Human Townhouse (a few doors down) to try out the restaurant with a doggy menu – including beef wellington, fish cakes and beef bone marrow broth.