Omega CEO Raynald Aeschlimann unveils 2021 novelties in the Swiss watch brand’s exclusive webcast – with a little help from George Clooney

By Michelle Johnson | 23 Mar 2021 | Style, Design

Each timepiece in the 2021 collections improves upon the brand’s most iconic lines, from the Seamaster to the Constellation

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Omega president and CEO Raynald Aeschlimann unveiled the Swiss watch brand’s 2021 novelties in an exclusive online website on 23 March. Introducing five new collections – each timepiece showcasing improvements and upgrades of classic styles – Aeschlimann said that celebrating Omega’s rich design heritage, combines with contemporary materials, called to our collective wish to embrace brands with quality products and meaningful stories to tell. 

“Recently, time has never felt more important,” he said. “We’ve all learned to cherish and appreciate the hours we have, and really make each one count. That’s why the values of quality, authenticity and craftsmanship really matter. More and more, people are embracing the idea of well-made products that not only feel meaningful, but also have a genuine human touch.”

Showcasing the watches with the help of the brand’s expert watchmakers – and a brief appearance by friend of the brand, actor George Clooney – Aeschlimann introduced new variations of the Seamaster 300, Constellation Small Second, De Ville Trésor Power Reserve, Seamaster Aqua Terra and Seamaster Diver 300m Black Black, in addition to a new Speedmaster Moonwatch Velcro Straps. 

“We are continuing to tell the story of our rich heritage, yet updated through the lens of modern innovation and pioneering technology,” Aeschlimann said. “Our watchmakers are truly pushing the standards of excellence to give customers the most inspiring timepieces possible. For those with a renewed respect for time, these watches will certainly meet your aspirations.”

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Debuted in 1957, the Omega Seamaster 300 is one of the world’s most famous diving watches. 2021 sees the classic design re-engineered for the modern day, with vintage touches to pay tribute to the original. Each 41mm timepiece is delivered in classic stainless steels, with thinner, more durable bezels and reintroduced lollipop central seconds hand with a Super-LumiNova tip. Omega’s new sandwich dial features a base layer with Super-LumiNova and second plate over the top, with cuttings with for the recessed hour markers and numerals – kept in the 1960s style, of course. The slimmer style is thanks to a new domed sapphire crystal on the face of the watch and it is powered by the Master Chronometer Certified Co-Axial Master Chronometer Calibre 8912. 

The standout model is the pioneering Bronze Gold – Omega’s new patent-pending alloy – which features a soft hue along with incomparable corrosion resistance. The watch is also available in stainless steel with blue or black dial. 

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The 2021 rebirth of the beautiful and precise Constellation is based on the collections’ 1982 version, with its distinguishing claws and half-moon facets, first arrived in 1982, as well as the polished bevelling and slimline look of the collection’s fifth generation makeover in 2018.

This new range of Small Seconds models are all 34mm size and feature a special symmetry, with round date window at 6hr and diamonds for the hour markers. 

Offered in a choice of 18K Sedna gold, stainless steel, or a combination of both, the dials are available in vibrant colours – the first is burgundy, with mother-of-pearl, peacock blue and light chestnut to follow. Straps are available in coloured leather to match, or elegant mono-rang bracelets. 

The bezels feature engraved Roman Numerals or a circle of 38 full-cut diamonds. The use of 18K Sedna gold or 18K white gold continues for the leaf-shaped hands, the Small Seconds hand, and the applied OMEGA logo and Constellation star. 

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This slim and distinguished gentleman’s line offers two more novelties for the refined watch collector, both certified to Master Chronometer standard. The variety of models offers new subdial display and diverse range of colours and materials, all in-keeping with the timeless style. The 40mm watches will be available in stainless steel, 18K yellow gold or 18K Sedna gold, with slim cases presented on leather straps. The first 18K yellow gold model features a domed crystal silvery dial and indexes, while the Sedna gold expression features a burgundy lacquered dial. 

The interesting addition of new subdials includes a Small Seconds display at 6hr, and a Power Reserve display at 12hr on some models. The timepiece is driven by a manual-winding Omega Co-Axial Master Chronometer Calibre. 

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These dazzling feminine novelties are beautifully bejewelled, with hour markers in diamonds or rubies and new wave-embossed dials and jewel-encrusted bezels. The 34mm models are available in stainless steel and 18k Sedna gold with a choice of dial colour – including a nude dial encircled with 11 marquise-cut diamond hour markers, or a pale pink dial with 11 marquise-cut ruby hour-markers – and mix of bracelet or matching coloured leather straps. 

On the 2021 editions, the screw-in caseback is polished-brushed with a wave-edged design, engraved with "Aqua Terra" and the watch’s water resistance. The flat sapphire crystal on the caseback allows a clear view of Omega Co-Axial Master Chronometer Calibre 8800.

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Embrace the dark side with this 2021 Seamaster Diver 300mm expression in blackest black. The 43.5mm polished-brushed black ceramic case is presented in contrasting shades of black, with specially designed black ceramic crown and helium escape valve. Anthracite Super-LumiNova illuminates the diving scale, PVD indexes, 12hr marker and skeleton hands to ensure easy reading even while diving. 

The dial is laser-ablated to provide an intricate dial crafted from a single piece – the attractive wave pattern, minute track, wording and Omega symbol are created in positive relief.

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The Speedmaster Moonwatch Master Chronometer was launched earlier this year to celebrate the achievements of NASA astronauts. To further celebrate Omega’s shared history with the American space agency, the brand is launching a range of new Velcro straps with astronaut-friendly fixtures and bold branding. The versatile straps are available in black, white and silver – representing the darkness of space (and matching the Moonwatch dial), the white Apollo-era spacesuits, and the shiny silver suits worn on pre-Apollo missions. Perfect for sports and work, they are adjustable and breathable under harsh condition. Space travel is optional.