New & Lingwood indulges in exclusivity with its new online custom dressing gown service

A status symbol of elegance and class, for decades there have been few sartorial concepts more indulgent than that of a luxury dressing gown. But in a unique blending of Roaring 20s sophistication and the frantic touchscreen world of the 21st century, luxury menswear specialists New & Lingwood have gone one better with the creation of the first online custom gown service.

The 155-year-old brand, which once served as premier supplier to both the scholars and masters of Eton College, has become renowned for the supreme quality of its silk gowns, and will now allow customers to partake in the design process of their own robe through the new creator tool on its website. 

Here, users are able to select which fabrics and patterns are used in the base design and can even add minor embellishments and splashes of colour to the lining, piping, facing, collar and cuffs. The brand’s unlined gowns start at £1,500 each while their cosier lined cousins begin at £3,000.

After whiling away the time on this surprisingly entertaining service honing your robe design skills, customers are then presented with extensive fitting options. Sizes range from XXS to XXL and each design can be altered by adding or removing length from the sleeves and the overall length of the gown, allowing for the perfect fit for all shapes and sizes.

Furthermore, those who purchase their final design will also receive a card of authenticity for their gown along with a unique identification number for that extra flourish of exclusivity.

With most of us having been cooped up inside for the vast majority of the year – and this trend looking set to bleed into 2021 – it’s time to start treating ourselves to opulent tailored clothing we can enjoy purely in our own company and in the comfort of our own homes. And New & Lingwood is your first port of call in the quest to make this coming year considerably more bearable than the last.