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Moscot unveils spring 2026 eyewear collection with a design campaign
By Shivani Dubey | 24 February 2026 | Design, Style
Heritage eyewear brand Moscot has unveiled its 2026 spring collection by highlighting the designing process behind the scenes in new campaign
Moscot, the 110-year-old heritage New York City-based eyewear brand, has unveiled its spring 2026 collection with a campaign that spotlights the creative process of frame designing. Currently well into its 12th decade, Moscot has continued to honour its legacy through releases that blend timeless design and artisanal craftsmanship.
Called Customized by Moscot, the campaign highlights the hands-on artistry and precision that transforms every pair of glasses into a one-of-a-kind expression. From frame selection and lens pairing to final fittings and finishing touches, Moscot is pulling back the curtain on the intimate process of making eyewear personal.
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The new collection features a fresh lineup of handcrafted frames built to accommodate a wide range of prescriptions, lifestyles, and custom finishes. Each style is designed to be tailored – whether it’s choosing the right fit, frame shape, lens material, or tint that suits your personal look.
There are six unique Moscot frames in this eyewear collection: the Aygen (a modern take on the classic eyebrow frame), the Jared (a classic shape but with added height), the Mizer (stylish, built to last), the Plotz (rimless, octagonal with a bold look), the Utz (sharp, stylish silhouette) and the Zissel (raw cuts, sharp silhouette and a loud frame).
Speaking about the designs, Zack Moscot, the chief design officer at the brand, stressed how the new collection is not just about being able to see clearly, but about being seen the way you’d like to be.
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“We wanted to show how every Moscot frame becomes uniquely yours. From the initial design to hand-dyeing our custom made tints, every step reflects a balance of craftsmanship, function, and self-expression. It’s not just about seeing clearly – it’s about being seen, your way,” he said.
The Moscot eyewear spring 2026 collection is now available online and at Moscot London locations: Beak Street, Covent Garden, Marylebone and King’s Road.