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MOSCOT celebrates 110 year anniversary with exclusive eyewear release
By Tempus | 23 April 2025 | Style
MOSCOT has unveiled the LEMTOSH 110 in crystal and gold as part of the brand’s ongoing celebration of its 110 year anniversary
New York City heritage eyewear brand MOSCOT is celebrating its milestone 110th anniversary with the release of The LEMTOSH 110 Crystal/Gold. This exclusive edition from the five-generation, family-owned company pays a luxurious homage to the pioneering spirit of Hyman Moscot, who arrived on Ellis Island in 1899.
Now entering its 12th decade, MOSCOT continues to honour its legacy through exclusive releases that blend timeless design and artisanal craftsmanship. One such item is The LEMTOSH 110 Crystal/Gold, featuring intricate gold wiring throughout the frame. This elegant detail serves as a subtle nod to Hyman’s hopeful vision and the grit that drove him forward.
A custom gold LEMTOSH 110 plaque at the temples includes a hidden “110,” representing the brand’s milestone year, while MOSCOT’S signature custom made tints in amber and chestnut fade complements the golden accents.
For the first time, this anniversary edition is globally available in three sizes and serves as a tribute to Hyman’s legacy. Each LEMTOSH 110 Crystal/Gold comes with a 110 tote bag, chamois and zip case.
MOSCOT’S origins began in 1899 in a humble pushcart on Orchard Street. Since then, the brand has grown to more than 30 stores worldwide, including recent expansions in Japan and Austria, with its frames becoming synonymous with classic New York City style.
Speaking about the anniversary, Dr. Harvey Moscot, CEO of the brand and fourth generation Moscot, reflected on all the milestones that have led the brand to where it is today.
“In celebrating 110 years of MOSCOT, we’re reflecting on our journey and the remarkable community that has joined us along the way,” said Dr. Moscot. “Our growth has been deliberate, rooted in the values that my great-grandfather established.”
“Today, as we continue to serve customers across the globe, we remain dedicated to preserving the essence of MOSCOT – quality, authenticity, and community,” he added.
MOSCOT continues to make this a milestone year to remember. In addition to the exclusive LEMTOSH 110 Crystal/Gold, fans of the iconic LEMTOSH can look forward to other unique limited editions and collections launching throughout this year.
As MOSCOT celebrates these exciting launches, it’s also expanding its global presence. With a flagship now open at Union Square, the New York City heritage eyewear brand is preparing to launch new locations in Miami and Chicago, as well as its inaugural Shop in Melbourne, Australia and a third location in Paris. Through this expansion, MOSCOT remains committed to bringing its family legacy and a piece of New York City style to the world.
“In our 12th decade, we’re reminded that MOSCOT is more than eyewear; it’s a story woven from the lives and memories of our customers,” explains Zack Moscot, chief design officer at MOSCOT. “Eyewear is personal, and our customers connect with Moscot because of our heritage and the craftsmanship behind every frame. That legacy will always be at the heart of what we do.”
The LEMTOSH 110 Crystal/Gold is now available online and at MOSCOT London locations: Beak Street, Covent Garden, Marylebone and King’s Road, exclusively for 2025.