Mayfair’s Maddox Gallery to raise £1million for the NHS through virtual art sales

By Michelle Johnson | 15 Apr 2020 | Culture, Art, Philanthropy

Stars such as Boy George, Tamara Ecclestone and Noel Fielding join Maddox Gallery in HEROES fundraiser for UK medical professionals

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* Mr Brainwash - Real Heroes [© Maddox Gallery]

Mayfair-based Maddox Gallery is set to raise millions to benefit the NHS with a month of virtual charity sales. The contemporary art gallery, founded by creative director Jay Rutland, raised more than half a million in the first 24 hours, partnering with newly formed charity HEROES.

Founded by NHS doctors and nurses battling the COVID-19 pandemic, HEROES’ aim is to help support the welfare and well-being of NHS staff. This will involve everything from acquiring much needed medical equipment, delivering meals to hospitals, and helping NHS workers with everything from parking costs to childcare. 

Maddox Gallery’s virtual exhibition 'Art For Heroes' is raising money for the non-profit, and includes weekly auctions with all proceeds being donated directly to HEROES. 30 Maddox Gallery artists, including David Yarrow, Haris Nukem, Mr Brainwash, Coco Dávez and more, have donated works, while celebrities including Boy Georgia, Jamie Redknapp, and Noel Fielding pledging their support. 

The project, Art for Heroes, has raised £710,524 to date. Maddox Gallery said: “Through their generosity, 30 established and emerging artists have donated work to support Art For Heroes. With their donation, we can provide these works at a charitable price point below their usual gallery sale price and full proceeds will go towards directly benefiting the health professionals in the NHS currently who need our support more than ever before.” >>

Related: The art galleries and theatres bringing London's cultural impact into our living rooms during lockdown

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* Left: NHS Oil - TCB; Right: Haris Nukem, Counting-Blessings [© Maddox Gallery]

Rutland and his wife, Tamara Ecclestone, became ambassadors for HEROES upon its formation. “We owe a profound debt of gratitude to all of the health professionals who are on the front lines fighting COVID-19. The Maddox family of artists, employees, and clients have joined the rest of the UK in doing all that has been asked of us - to stay home while so many NHS staff expose themselves to a global crisis that has captured the world’s attention,” he said.

“Our doctors and nurses need our support now more than ever before, and we couldn’t be more proud to work with over twenty artists as we launch the 'Art For Heroes' campaign, supporting the organisation HEROES.”