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Luxury-for-good Maison Grace de Monaco pledges profits to Princess Grace Foundation
By Shivani Dubey | 5 January 2024 | Design, Lifestyle, Style
Luxury-for-good brand Grace de Monaco honours Hollywood icon Grace Kelly by donating to the Princess of Monaco’s eponymous foundation
Luxury-for-good Maison Grace de Monaco has announced it will donate 100% of its profits to the Princess Grace Foundation to honour Princess of Monaco and Hollywood icon Grace Kelly’s legacy.
Launched in 2021 by the Princess Grace Foundation, Grace de Monaco is inspired by the enduring style of the actress, who became Princess of Monaco when she married HSH Prince Rainier III in 1956. The brand produces luxury home products and accessories such as candles, silk scarves and perfumes, all made from high-quality and prestige materials. Grace de Monaco pieces are inspired by the timeless style of Princess Grace and the opulence of Monte-Carlo – the riviera capital she called home.
Available in the UK at London’s Harrods, popular pieces include their signature fragrance, the Promenade Sur Le Rocher Collection. Conceived as an elegant white floral, this fragrance contains notes of warming bergamot and rose centifolia along with exotic ylang-ylang and jasmine. Available in parfum and eau de parfum, this fragrance also comes in artistic ceramic diffusers and scented candles with notes of freesia, amber, woods, musk, and vanilla.
Their Silks Collection offers scarves handmade in Italy to emulate Grace Kelly’s style. And while the Promenade Sur Le Rocher is meant to inspire elegance, its sister offering, the Danse Étoilée Collection, is meant to evoke glamour and excitement. With top notes of sparkling citrus, rhubarb and cassis, Danse Étoilée contains lily of the valley, spicy geranium, fruity freesia, and roses. This is offset by the distinctive, woody notes of sandalwood and cypriol, amber and musk.
Proceeds from sales of the maison’s stylish accessories benefit the Princess Grace Foundation, including the Princess Grace Awards, which offer grants to elevate emerging artists in theatre, dance and film through life-changing grants — a cause the late princess was very passionate about.
The charity was founded in the US by Prince Rainier III in 1982 after the princess’s death. Since inception, more than 900 recipients and organisations have benefitted from the foundation’s grants. Some of the beneficiaries include Crazy Rich Asians director Jon M. Chu, actors Oscar Isaac and Leslie Odom Jr and principal dancer at the New York City Ballet, Tiler Peck.