London Fashion Week Men’s is set to showcase the UK’s sartorial excellence to its celebrity crowd

Everyone's favourite fashion event in the menswear calendar is back, and this year London's Fashion Week Men's has got more than a few treats in store. While the sartorial showcase, kicking off on Friday morning with the London College of Fashion's prestigious MA Menswear graduates, is packed full of talent from both established and emerging brands, here’s our pick of what we’ll be watching out for. 

Ambassadors of London Fashion Week Men’s have included such well dressed stars as Oliver Cheshire, David Gandy and rapper Tinie Tempah, neither of whom is afraid of making a style statement. This year the rapper's own London based brand ‘What We Wear’ is presenting on Saturday afternoon. No doubt the show will be a far more entertaining affair than a simple catwalk strut, if their previous on-runway basketball match is anything to go by. 

Best of British

There's arguably nowhere in the fashion world that upholds a reputation quite like London's Savile Row when it comes to tailoring – and the giants of London's well-suited centre will be showcasing their latest designs here. On Saturday, John Lawrence Sullivan brand founder Arashi Yanagawa will be showcasing his modern take on traditional tailoring which amends generic tailoring, accentuating silhouettes with edgy styles that incorporate the traditional elements of suiting. His creations evoke a certain magnetism that originate from the concept of a masculine image that is simultaneously powerful and elegant.

In regards to the great British aestethic no one does it quite like Ben Sherman who is presenting an exciting collaboration with Henry Holland on Saturday. The 29-piece unisex capsule collection will debut at Sherman's runway fashion show and we can't wait to see the Blighty inspired creations – think button-down shirts, knitted polos, knitwear, denim, tracksuits and coats synonmous with the two designers. 

Bold and beautiful 

But it's not just traditionalists that will be waiting eagerly on the gentleman's FROW. Just as LFW has a reputation for bold statement showcases from the biggest stars of women's fashion, so to does the Men's week keep that daring London vibe we're so famous for going strong. 

Christopher Raeburn's unique and innovative approach to creating menswear, and accessories collections make him a consistently exciting fixture at LFW. Presenting his new collection on Sunday, the Royal College of Art graduate is known for his re-appropriation of military fabrics, such as his iconic outerwear created from de-commissioned parachutes. The ‘Re-made’ ethos still guides and influences every aspect of the Christopher Raeburn design and development process; and we love the way he brings sustainable design to the masses, presenting a new definition of luxury.

Accessories

In terms of accessories we’re on the watch for, Kirk Originals present their ‘Made in England’ collection, designed right here in London and handmade entirely in England using the best materials and components. The brand, known for their smart vintage sunglasses, create their models in the same workshop, on the same site and to the same craftsmen that made the very first “Originals.” Their frames represent the substance of timeless style, transcending seasonal changes to become iconic representations of strong characters.

When it comes to the tailoring essentials, no-one does it better than ‘king of the cufflinks’ Robert Tateossian who’s no stranger to fashion week. To find out exactly what it takes to design an adoring collection we’ll be chatting to the banker turned jewellery designer at his AW18 press showcase on Saturday, so make sure you catch our exclusive interview with him next week.