Laurent-Perrier announces limited-edition Cuvée Rosé Butterfly Robe
Adorned with beautiful rose gold butterflies, the brand-new robe highlights the champagne house's commitment to sustainability
Iconic Champagne house Laurent-Perrier has announced the launch of a new limited-edition casing for its rosé bottles to highlight the importance of protecting the environment.
The Cuvée Rosé Butterfly Robe, which exclusively available at Selfridges, is adorned with stunning butterflies crafted from rose gold, which the brand says are "emblematic of a preserved and protected natural environment and testament to a vibrant and varied eco-system".
As part of the Maison's commitment to sustainability, the Butterfly Robe, which encases the Cuvée Rosé, can be re-used for future bottles.
Selfridges, the robe's exclusive retailer, says of the design: "This special Robe edition is encased in intricate butterflies to symbolise the house's efforts to protect the environment through its viticulture.
"Not only is its in-house plan to cut organic pollution by 99%, but it also sews floral plants during the vines' fallow periods to enrich the microclimate," the famed department store adds.