Lacoste's campaign to save 10 endangered species sells out
Lacoste's Save Our Species polo shirts starring 10 endangered species have sold out
Menswear brand Lacoste are proving just how well fashion and philanthropy combine after the limited edition polo shirts released as part of their Save Our Species campaign have completely sold out. Launched at Milan Fashion Week on 1 March, the modified white polo shirts replaced the French brand's instantly-recognisable crocodile logo with one of 10 endangered species to raise funds and awareness for the International Union for Conservation of Nature.
Adorning the left breast, conservation-minded customers could choose from animals including the Burmese roofed turtle, the Sumatran tiger, the Anegada ground iguana, or the northern sportive lemur. Each run of shirts produced correlated to the number of animals remaining in the wild, so for example only 30 shirts were available for the Gulf of California porpoise logo.
"The crocodile is leaving its iconic spot to 10 threatened species through a partnership with the International Union for Conservation of Nature," Lacoste wrote on its Instagram page. "The number of polos produced for each series corresponds to the remaining population sizes in the wild. By buying one of the 1775 polos, you participate in helping IUCN and Lacoste in the fight for wildlife conservation worldwide." >>
The International Union for Conservation of Nature is an international advocacy organization working to protect wildlife. Responding to Lacoste's efforts, they said: "Together these rare reptiles, birds and mammals champion the plight of all known threatened species."
Lacoste founder René Lacoste adopted the crocodile logo in 1936, and since 2009 the company has been developing a programme for the protection of crocodiles and their natural ecosystems due to the decline in population around the world. Lacoste also contributes to the preservation of alligators, caimans and gharials as part of its corporate social responsibility mandate.