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Johnnie Walker unveils Blue Label collaboration with Indian couturier Rahul Mishra
By Shivani Dubey | 18 September 2025 | Food & Drink, Style
Johnnie Walker Blue Label has partnered with fashion designer Rahul Mishra on a limited edition design to mark the Indian festive season
Johnnie Walker, the celebrated scotch whisky brand, has unveiled a new Blue Label design collaboration with renowned Indian couturier Rahul Mishra to mark the beginning of the festive season in India.
The limited edition design symbolises ‘bright beginnings’ with Rahul drawing inspiration from native flora and fauna which he describes as “blooming flowers and spirited animals”. The intricate bottle design also features a bright festive night symbolising abundance and joy to come – signifying the impending arrival of Diwali, the festival of lights.
Speaking about the collaboration, Rahul Mishra described the creative process as a “wonderful journey”, highlighting his drive for creating a “sustainable ecosystem” for artisans in every craft.
”Johnnie Walker Blue Label has been a symbol of luxury and celebration for decades – not only in India but across the world – and learning more about the time and craftsmanship that goes into every bottle has been a wonderful journey,” Rahul said.
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“Slowing the process of craft and creating a sustainable eco-system for artisans is something close to my heart so sharing my philosophy with a brand with centuries of heritage and a lineage of craftspeople has been very special,” he added.
Dr. Emma Walker, Johnnie Walker’s master blender, lauded Rahul’s design, touching on how the design perfectly complements the whisky inside the bottles.
“This beautiful design by Rahul complements how special the whisky inside each bottle is, and brings to life the joy of celebrating with those close to you. Working with such a progressive and thoughtful artist, who cares so deeply about the power of craftsmanship, also feels like a fitting recognition of the talented people who have ensured Johnnie Walker Blue Label’s unwavering quality over decades,” she said.
Rahul Mishra is a designer renowned for his exquisite embroidery and mastery of colour as well as his commitment to slow fashion, ‘mindful luxury’ and supporting local artisans. He was the first Indian fashion designer to be invited to show at Paris Haute Couture Week, and has created designs for celebrities like Priyanka Chopra Jonas, Zendaya, Gigi Hadid and more.
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It is this design philosophy that Rahul Mishra is bringing to Johnnie Walker Blue Label, with the bottle and pack design paying tribute to the rich cultural tapestry of India, honouring rituals, celebrating connections, and walking boldly into a season of festivity.
“Johnnie Walker Blue Label is such a special Scotch whisky, and we’re proud that it takes pride of place at celebrations across the world,” says Dr Walker. “It has a rich, smooth and luxurious flavour profile – fresh citrus and rose petals, giving way to dark chocolate, vanilla and hazelnut wrapped in warming smoke – perfect for toasting special occasions or pairing with aromatic, sweet celebratory dishes.”
“The limited edition design is available in markets globally and will feature as the showpiece of a series of international Johnnie Walker Blue Label festive celebrations with Indian talent and partners across October and November,” she adds.