Hublot premieres stylish London flagship boutique

By Rose Adams | 20 Aug 2018 | Style, Design

The luxury timepiece stores is expanding to one of London’s most stylish postcodes

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* Residing at the home of some of the world’s most prestigious brands, New Bond Street, the store is set to inspire watch fans far and wide.

Luxury timepiece manufacturer Hublot has announced the opening of its first ever independently run London flagship boutique. Residing at the home of some of the world’s most prestigious brands, New Bond Street, the store is set to inspire watch fans far and wide. The boutique – which marks the brand’s 91st store opening – will showcase both limited-edition and the latest product innovations, as well as the largest selection of Hublot products from core collections.

The hotly-anticipated London boutique covers 1,078ft – split across two floors – offers clients access to a dedicated VIP suite located on the first floor. The store will also house new product collections from key pillars, the trademark Big Bang, the timeless Classic Fusion and the distinguished Spirit of Big Bang next to unique Manufacture Pieces. Displaying the brand’s philosophy of ‘The Art of Fusion,’ the brand encourages contemporary ways of blending materials and design in an effortlessly modern and pioneering form.

“We are delighted and proud to present this new Hublot Flagship in one of World’s most known luxury retail destinations, New Bond Street,” Hublot's CEO Ricardo Guadalupe said. “This opening demonstrates not only the strength of the brand, which has succeeded since the birth of the Big Bang iconic model in 2005 to become one of the leading luxury brands of its positioning, but also Hublot’s willingness to constantly challenge fine watchmaking boundaries while offering the highest level of service to its clients. A new step for Hublot in London which will, for sure, serve as a springboard for Hublot in the United Kingdom... and worldwide!”

Related: Is Hublot's sporty take on the luxury smartwatch set to replace the traditional timepiece?

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* Displaying the brand’s philosophy of ‘The Art of Fusion,’ the brand encourages contemporary ways of blending materials and design in a truly modern and pioneering spirit.

Inside, the aesthetic of the retail concept is as important as the product. Intricately decorated with fine materials such as polished brass and grey alcantara stone, the store effortlessly blends sleek design with innovative technology. In a nod to the future of watchmaking, an interactive table enables clients to make Hublot watches appear and disappear using tactile screens. Paying tribute to Hublot's association with the Art World, the walls of both floors are adorned with ‘Pop Art’ paintings inspired by the covetable Big Bang range.

Securing its position as an innovator within the realm of luxury Swiss timepieces, Hublot has been pushing the boundaries of timepiece design since it was established in 1980. Following the opening of its New Bond Street boutique, the next international retail premises is planned for Monaco.

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* The aesthetic of the retail concept is as important as the product, displayed in the use of fine materials such as polished brass and grey alcantara stone, the store effortlessly blends sleek design with innovative technology.

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