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Holland & Holland partners with Overfinch on limited edition Range Rover
By Shivani Dubey | 11 December 2024 | Cars & Yachts, Motoring, Speed
Holland & Holland has entered a five year partnership with Overfinch to launch a series of limited edition vehicles
Esteemed London gun-makers Holland & Holland have announced a five year partnership with Overfinch by launching a series of limited edition vehicles — with the first one being based on the Range Rover SV, styled in homage to Holland & Holland’s flagship shotgun, the Royal.
The partnership will see pinnacle models from the Land Rover marque themed using Holland & Holland’s design elements, each becoming refined expressions of British field sports excellence, resulting in a quintessentially British take on automotive luxury.
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Limited to just 25 cars, the ‘Royal Edition’ will embody the core design principles vigorously exemplified by both brands: peerless craftsmanship fused with modern innovation, performance and luxury.
The partnership, which will evolve over five years, was stimulated by the wishes of mutual clients. The collectors of both prestigious firearms and automotive excellence urged the two brands to further the relationship first founded in 2009, to create a modern take on the ultimate British shooting accessory.
Michael Ray-Jones, head of marketing at Holland & Holland expressed his excitement at this new collaboration, saying: “The collaboration will see contemporary iterations of the much-loved Holland & Holland Range Rover, in addition to collectable editions of Overfinch Heritage and reimagined Defender models, along with exceptional accessories for the sporting gun.”
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Kevin Solane, chairman and CEO of Overfinch, echoed similar sentiments by celebrating the brand’s longstanding history with the luxury gunmakers.
“We are honoured to once again partner with Holland & Holland and look forward to creating ambitious statements of automotive luxury, designed to delight enthusiasts of both of our renowned brands. We look forward to embarking on this new venture together,” he added.
The Holland & Holland ‘Royal Edition’ by Overfinch will be unveiled in 2025 and is available worldwide.