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The future of luxury: Meet the 2025 Walpole Brands of Tomorrow
By Shivani Dubey | 27 February 2025 | Lifestyle, Wealth
Luxury trade organisation Walpole has unveiled the luxury brands we should keep an eye out for 2025
On Monday, 24 February, Walpole, the industry body for the luxury sector, introduced its 2025 Brands of Tomorrow at The Ned in London. This year, the list includes brands like Cece Jewellery, Pott Candles and Genevieve Sweeney.
Now in its 18th year, the Brands of Tomorrow is a mentorship programme created in association with Mishcon de Raya, where 12 carefully selected emerging brands are mentored and supported over the course of the year. The programme aims to help these brands develop their business skills and set them on a path to growth.
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Participants are mentored by some of the UK’s most experienced luxury executives and founders who share their knowledge and expertise with the chosen brands. This year, the mentors include Annalise Fard, senior director of beauty, fine jewellery, watches and home at Harrods, Sue Fox, former president of Estée Lauder UK & Ireland, Alistair Hughes, co-owner of Savoir Beds and more.
Speaking about the new cohort, Helen Brocklebank, CEO of Walpole praised the businesses, highlighting that they all “embody the essence of modern luxury”.
“We are delighted to welcome this outstanding selection of businesses to Brands of Tomorrow; each embodying the essence of modern luxury through craftsmanship, innovation, exceptional experiences, and sustainability,” said Helen.
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“They all have a deep appreciation for originality and quality – the hallmarks of the British luxury sector. Together, these brands represent the future of luxury, where heritage meets forward-thinking design, and where excellence, authenticity, and responsibility drive the sector forward,” she added.
Other brands included in the mentorship programme include design and style brands like Alice Wilkes Design, Curate Your Style and Molly Mahon. ELV Denim, MJ Jones, Original Fibres and Smock London lead the fashion and jewellery side. Teresa Tarmey represents skincare and Mother Root is the non aperitif brand selected for the programme.
Previous Walpole Brands of Tomorrow mentees include MONC Eyewear, Larry King, Bremont, Miller Harris and more.