Formula 1 and Ferrari Trento toast a new partnership
The two iconic brands have renewed their collaboration until 2025, holding a lavish London party ahead of this weekend’s festivities at Silverstone
Formula 1 racing, seemingly revitalised and now hugely popularity amongst a younger demographic, largely thanks to the Netflix ‘Drive to Survive’ series, is in London this week.
Silverstone hosts the Formula 1 Lenovo British Grand Prix on Sunday 3rd July, and if the season so far is anything to go by, it’ll be a battle of skill, wits and courage – all at eye-blurringly high speeds. Expect to see Red Bull and Ferrari on the podium, with home crowd favourites Mercedes and McLaren (three of their four drivers are British) hoping to be hot on their heels.
Ferrari Trento, the official toast of Formula 1 since 2021, have just announced an extension of their partnership until at least the end of the 2025 season. Hosted at a glamorous dinner held at IT London Restaurant in Mayfair a few days before the race, members of the press and racing world gathered to celebrate the partnership renewal.
Said Matteo Lunelli, President of Ferrari Trento; “exactly 120 years after the foundation of Ferrari Trento, we are proud that our sparkling wines are increasingly present on the global stage and that they have become part and parcel of the excitement and entertainment that Formula 1 provides”. Brandon Snow, Managing Director of Formula 1, agreed: “It is a huge testament to all those involved to be announcing such an exciting extension after just one full season into the partnership, and we are very excited to continue to have them present at every podium until 2025”.
Ferrari Trento fits the high-quality brand of Formula 1 perfectly, having been named “Sparkling Wine Producer of the Year” four times by The Champagne and Sparkling Wine World Championships. Since joining Formula 1, the Trentino producer from Northern Italy have also begun making special three-litre Ferrari F1 Podium Jeroboam bottles, which are autographed by the top three racers and then auctioned off for charity.
Ferrari Trento will be on the podium come Sunday afternoon; the only question is, which drivers will be spraying them in the victory celebrations?