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Elle Fanning and Sofia Coppola announce partnership with Roku Gin
By Shivani Dubey | 24 June 2024 | Culture, Food & Drink
Filmmaker Sofia Coppola comes on board as creative director of Roku Gin, with actress Elle Fanning as her muse for the campaign
Sofia Coppola has directed critically acclaimed films like Marie Antoinette, Virgin Suicides and Priscilla. This time, the celebrated director has set her sights on House of Suntory’s Roku Gin by taking on the role of creative director. Now, she has joined forces with actress and longtime friend Elle Fanning to launch a brand new campaign for the brand.
Roku Gin is an articulation of the Japanese concept of shun — the moment when nature is at its peak in vibrancy and vitality. The campaign, titled ‘Come Alive with the Seasons’, is designed to invite gin drinkers to experience the best of every season.
Distilled in Japan, Roku features a blend of fresh and floral flavours. The gin’s flavour profile is achieved by balancing six Japanese botanicals — sakura flower, sakura leaf, sencha tea, gyokuro tea, sansho pepper, and yuzu peel — with eight traditional gin botanicals.
Sofia Coppola’s latest Roku campaign with Elle Fanning, which blends Japan’s nature with its traditions and culture, continues her partnership with the brand, which began last year to celebrate the centenary of the House of Suntory.
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Speaking about the collaboration, Elle Fanning expressed her excitement at working with her friend Sofia Coppola and revealed her go-to cocktail.
“It is amazing to partner with The House of Suntory’s Roku Gin. Working alongside my friend Sofia again to showcase the beautiful concept of shun through our ‘Come Alive with the Seasons’ project has been particularly special to me,” said Elle.
“My go-to cocktail is a Roku gin and tonic with fresh ginger. It’s one part Roku Gin, three parts tonic, served in a tall glass over ice with freshly sliced ginger,” she added.
This is not the first time that Elle Fanning and Sofia Coppola have collaborated on a project. They previously worked together while filming Sofia’s movie Somewhere in 2011. Elle has also starred in films like Maleficent and shows like The Great.