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Charles Leclerc named new Bang & Olufsen global ambassador
By Shivani Dubey | 1 July 2024 | Motoring, Sport
Formula 1 driver Charles Leclerc has been named the new Bang & Olufsen global ambassador, marking the start of a sonic collaboration
Charles Leclerc is a mainstay in the world of Formula 1, but now he can add another feather to his cap: being the new global brand ambassador of Danish audio brand Bang & Olufsen.
In this new role, Charles Leclerc will help “drive meaningful conversations around sound” and collaborate with Bang & Olufsen to produce campaigns and release a limited-edition product.
Charles, of course, is a well known professional F1 driver with Scuderia Ferrari, but beyond his outstanding racing career, he has also proven himself to be a talented musician. He has a passion for playing the piano, and has expressed how music has played a vital role in his life.
Speaking about this new partnership, Charles revealed how being a Formula 1 driver has changed the way he listens to music and sound.
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“My professional life is all about precision and performance, and sound plays an important part in that. The cars I am driving are engineering marvels, and the sounds they produce inform me of the split-second decisions I need to take,” said Charles. “This close attention to sound has trained my ear to listen differently, so quality of sound plays a vital role in my life.”
He also revealed that when he listens to music, he wishes to have clarity in sound that “reveals music in new ways” and brings him closer to the artist.
“I have been a fan of Bang & Olufsen for many years, and I use their products every day. The brand has a clarity and warmth in their sound that helps me disconnect from the racing world and brings me to a place where I feel connected to the artist. That is why the partnership is such a natural fit,” he added.
Bang & Olufsen CEO Kristian Teär also expressed his excitement at having the F1 star join the brand.
“We are delighted to welcome Charles to the brand. We share the same appreciation for performance and craftsmanship and have a shared passion for music experiences that gets us closer to the artists we love,” said Kristian. “We can’t think of a better partner to help us evolve and create a community around beautiful sound.”