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Carl Friedrik launches travel collection with F1 team Williams Racing
By Shivani Dubey | 16 April 2025 | Sport, Travel
Carl Friedrik has launched a co-branded travel collection with Formula 1 team Williams Racing as part of their two year licensing deal
Carl Friedrik, the premium travel goods brand, has partnered with Formula 1 team Atlassian Williams Racing to launch an exclusive co-branded travel collection. The collection is meant to be a “celebration of precision, innovation, and effortless movement”.
Designed for F1 enthusiasts as well as discerning travellers, this collaboration was born out of Carl Friedrik’s two year licensing deal with the team. The collection features a hard-shell cabin suitcase, backpack, and luggage tag, all inspired by elite motorsport engineering.
Making luxury travel even more stylish, each piece is available exclusively in Williams Racing’s signature colour palette of blue and white — which, for both brands, represents an ’embodiment of performance and sophistication’.
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The carry-on core cabin suitcase is a 40L cabin model that combines sleek design with premium functionality, featuring TSA-approved dual-zip locks, 360° spinner wheels, and an impact-resistant polycarbonate shell — complete with a finishing of Italian leather.
Next is the traverse nylon backpack, offering the highest capacity in Carl Friedrik’s range, designed for up to 72 hours of travel. With 11 pockets, including a 16” laptop compartment, water bottle holder, and a smart holder to attach to Carl Friedrik suitcases, it combines functionality and structure for effortless travel.
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The last item in the collection is the luggage tag made out of elegant vachetta leather. It features a pocket for your name and address and is designed to complement this collection.
This collaboration comes at an exciting time for Williams Racing, as this year, the team welcomed Carlos Sainz into the fold to drive alongside Alex Albon. Sainz moved to Williams Racing after his stint at Scuderia Ferrari — where his position is now filled by Lewis Hamilton.
The Carl Friedrik x Williams Racing collection is now available for purchase.