Call of the wild

By Juliet Herd | 06 Oct 2021 | Style, Design, Philanthropy

The Aspinall Foundation teams up with LOVE BRAND & Co. to support endangered gorillas with playful new print

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Leading animal conservation charity The Aspinall Foundation has partnered with luxury British men’s resortwear label, LOVE BRAND & Co., to highlight the plight of critically endangered western lowland gorillas.

To mark the collaboration, LOVE BRAND has designed a distinctive, navy and white print called Gorilla Gossip, which features on 100% GOTS-certified organic linen shirts and safari shirts, complemented by 100% recycled plastic swim shorts, which form part of the brand’s AW21 collection. 

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Launching this week, the collection reinforces the brand’s ethos of providing a meaningful narrative for a wide variety of endangered species and is donating a percentage of revenue (not profits) to support gorilla protection projects in Congo and Gabon. 

As part of LOVE BRAND’s 1% for the Planet pledge, it will continue to support the charity’s vital conservation work of saving and protecting endangered species, as well as rescuing animals in desperate need from around the world.

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Foundation creative director Victoria Aspinall, who appears in the new issue of Tempus magazine, said: “We are thrilled to be partnering with such an eco-conscious market leader as LOVE BRAND & Co, who have shared our values and goals from the start. 

“Their invaluable support will ensure that our charity is able to continue its ground-breaking conservation work, which combines breeding, rewilding and habitat protection through our numerous overseas projects.”

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To date, the Aspinall Foundation has translocated more than 70 western lowland gorillas to areas of protected wilderness, including 26 who travelled from its two Kent wildlife parks, Port Lympne and Howletts. Many have formed new family groups, and a total of 35 babies have been born in the wild across the charity’s projects in Congo and Gabon.

Founded in 2010 as a beachwear brand with a greater purpose, LOVE BRAND works with leading conservation charities around the world to raise awareness and protect the natural world. Its new Earth Collection celebrates founder Oliver Tomalin’s personal love of wildlife with designs created from hemp, one of the most sustainable fabrics available, as well as natural linens and organic cottons.

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Evoking childhood memories of safaris in South Africa, the collection celebrates adventure and wanderlust, placing the wearer at one with nature.