Breitling to join Watches and Wonders 2027
By Evie Bamford | 21 July 2026 | Design, Style
Four new brands including Breitling to join prestigious names at Watches and Wonders 2027
Watches and Wonders is returning to Geneva for its 2027 edition and, this time, we’ll see a host of new brands joining the convention for the very first time. Taking place from 5 to 11 April, the 2027 edition will feature the arrival of Breitling and three other watch brands to the Watches and Wonders roster.
House of Brands will make their arrival at Geneva, bringing the influential names of Breitling, Gallet and Universal Genève together for the 2027 convention. Italian brand Damiani will also join the event for the first time.
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The prestigious exhibition brings together the most decorated horology experts and leading brands such as Zenith, Rolex, Cartier and Ulysse Nardin to showcase their latest and most innovative creations. The salon also contains spaces dedicated to innovation and craft demonstrations for a discovery-driven experience.
In 2026, the fair saw 10 watch brands – led by Audemars Piguet and including l’Epée 183, Behrens, Bianchet, B.R.M Chronographes, Charles Girardier, Corum, Credor, Favre Leuba, March LA.B and Sinn Spezialuhren – make their Watches and Wonders debut. These brands, alongside the new arrivals for the 2027 edition make the upcoming event an exciting one for watch enthusiasts.
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Alongside the salon, the In The City program will also make its awaited return. Last year, we saw an exciting collaboration with Montreux Jazz Festival, which allowed visitors to see a diverse programme of upcoming local artists, DJ sets and jazz ensembles, celebrating Geneva’s culture as well as its watchmaking history. The city-wide programme plans to continue its momentum by further expanding across the city of Geneva, creating a deeper and more immersive experience for visitors.
For more insight into Watches and Wonders, take a look at our favourite watches from the 2026 edition, including watches from Vacheron Constantin and Ulysse Nardin.
