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Austin Butler joins Breitling as brand ambassador
By Shivani Dubey | 25 March 2025 | Culture, Design
Breitling has tapped Oscar-nominated actor Austin Butler to be its new brand ambassador, and unveiled latest Top Time watch designs
Austin Butler is one of the most interesting breakout talents of the 2020’s. From his chilling turn as Feyd Rautha in Dune 2 to his Oscar-nominated role as Elvis Presley, he is one of the most sought after actors working today. And now, Austin Butler has added yet another role to his resume: being the new brand ambassador for Breitling.
The luxury watch brand has tapped Austin Butler to be the new face of its Top Time B31 timepiece as he “embodies the energy of Breitling’s most free-spirited collection”.
This latest Breitling Austin Butler Top Time B31 lineup introduces the Caliber B31 – the first three-hand manufacture movement designed and developed by Breitling. The watch comes either with a leather strap or a stainless steel bracelet with an asymmetrical centre link.
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This watch has been four years in the making, with its unique architecture incorporating Breitling’s signature components: the free-sprung balance wheel for improved precision, and the skeletonized bidirectional oscillating weight powering the automatic movement — all visible through the watch’s open caseback.
Speaking about his new title as brand ambassador, the Bikeriders actor expressed his excitement at being part of the brand.
“Breitling, for me, is about adventure and pushing the limits of what’s possible. The Top Time speaks to the way I’ve always wanted to live my life: free and ready to rock ‘n’ roll. It’s a thrill to be part of the squad,” he said.
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Breitling CEO Georges Kern, meanwhile, spoke fondly of the time he spent with Butler while filming the latest campaign, saying: “I spent time with Austin on the campaign set and was blown away by his dedication and attention to detail. He cares about getting everything just right – something we relate to at Breitling.”
The Breitling Top Time collection was born in the 1960s and has seen many iterations since. It became a favorite among motorsport enthusiasts, fashion icons, and even secret agents – James Bond famously wore a Q-modified Top Time in Thunderball (1965).
The new B31 calibre reimagines this legacy — and having Austin Butler, one of the most interesting and dynamic young actors of this generation, as the brand ambassador is a fitting tribute to the ever evolving legacy of Breitling.