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Audemars Piguet to join Watches and Wonders 2026
By Shivani Dubey | 24 September 2025 | Design
Luxury watch brand Audemars Piguet and 10 new brands are set to join Watches and Wonders Geneva 2026
Swiss watch manufacturer Audemars Piguet is coming to Watches and Wonders. In 2026, alongside 10 other brands, the horology mavericks will be gathering in Geneva for the convention, which will run from 14 to 20 April.
Inspired by the brand’s 150th anniversary, the exhibition will celebrate the rich heritage and spirit of collaboration at the heart of the watchmaking industry. A dedicated space will honour the historic établissage system that Audemars Piguet was founded on, offering visitors an interactive and educational journey into the traditional techniques that have fuelled centuries of innovation.
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Speaking about being a part of Watches and Wonders 2026, Ilaria Resta, CEO of Audemars Piguet said in a statement: “Watches and Wonders is more than an exhibition – it is a space for meaningful exchange with our peers and a celebration of our shared heritage and craftsmanship. We look forward to welcoming visitors to Audemars Piguet’s world as we shape the future of watchmaking together.”
Alongside Audemars Piguet, l’Epée 1839, – the only manufacture in Switzerland to specialize in the production of high-end clocks – Behrens, Bianchet, B.R.M Chronographes, Charles Girardier, Corum, Credor, Favre Leuba, March LA.B and Sinn Spezialuhren will all join Watches and Wonders, bringing the total number of exhibiting brands to 66.
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To support these developments, the Salon will be adapting and expanding, all while ensuring that visiting comfort and service quality are preserved. All independent artisan-creators will now be spread in two areas, the Carré des Horlogers and the Mezzanine, offering greater visibility and consistency in layout.
Speaking about the addition, Matthieu Humair, CEO of the Watches and Wonders Geneva Foundation, expressed how the 2026 edition of the convention will mark a ‘turning point’ for them.
“The 2026 edition of Watches and Wonders Geneva marks a turning point in our desire to set Geneva as a leading destination. Our ambition is to offer a genuine city-wide cultural program that goes beyond the Salon. We want to provide visitors of all generations with a rewarding, entertaining, and diverse experience,” he said.