Ariodante launches record-breaking new Arctic holiday package - and it costs £15.3 million to join

By Gabriel Power | 10 Jan 2022 | Travel, Sustainability

The ultra-exclusive, once-in-a-lifetime package offers adventurers the chance to explore the furthest reaches of the Arctic

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Luxury globetrotting brand Ariodante, the self-described "travel alchemist", has launched an astonishing new adventure package that will break World records and put participants in the history books by offering the unique opportunity to drive to the northernmost point on land on earth by custom vehicle - an achievement that has never been attempted before and offers the chance to be in the Guinness Book of Records. How much does it cost to join? £15.3 million per person.

Hear us out; this expedition is designed to help the scientific community better understand global warming, the melting of the ice caps and Greenland's formation. Renowned scientists will accompany the adventurer bringing with them the latest equipment to collect data from previously unexplored glaciers and regions. Up until this point scientists have relied on data from drones and aerial explorations so the information gathered from this land exploration will be invaluable. 

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Guests will have a front seat view of the iridescent northern lights and witness incredible wildlife such as polar bears, puffins, walruses, whales and more. 

Founder of Ariodante Travel Ricardo Araujo says: “After several months of planning and sending a reconnaissance plane to what we believed was the northernmost point on land on earth, my team have worked to turn this dream of exploration into reality. Today I’m proud to say we can achieve the impossible, and even go beyond, by taking an adventurous dream chaser to drive where no one has ever driven and discover the northernmost island on our planet. The trip will provide the adventure of a lifetime.

“Driving in the high Arctic is an honour and a privilege but also an incredible challenge. To experience the sheer desolation and splendour of the scenery is beyond description. There is no place on earth so humbling, so thought-provoking, and so completely beautiful.

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“The person embarking on this trip will get several Guinness Book Records, but most of all, he or she will be making history. The goal is to discover one or several islands north of Greenland and push further what we know today as the northernmost point on land on Earth and, by doing so, expand the knowledge we have of our planet.”

The trip will begin in London with a private dinner at the Natural History Museum where guests invited will include several famous explorers that have already made history.

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The adventurer will then travel to Svalbard and then to a military base northeast of Greenland. They will reach the first campsite by air for an overnight stay in an ice hotel. From that point on, the journey will last at least 7 days and they will be driving on ice and snow, exploring incredible remote places of incredible beauty. Once they reach the current northernmost point on land on earth, they will push on to discover islands no one has ever set foot on.

The journey will end on the northernmost island and from then, the explorer will be airlifted to a waiting superyacht, potentially with his family onboard. There is an opportunity to extend the trip and reach the geographical North Pole or relax on a cruise before heading back home. All travel is by private jet, and pop-up camps during the expedition will offer the utmost luxury while having a minimal impact on the environment.

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Why does the trip cost £15.3 million?

To ensure the expedition is a success and to plan for every eventuality, a team of more than 120 people will be working for over 13 months preparing using satellites, scientific data and assistance from the Danish military. The company will be building 7 bespoke vehicles especially for the trip with six donated for scientific use afterwards. This expedition represents more than 110,000 hours of work to build all the vehicles required, 20 days of intensive training for the crew, at least 50 days of reconnaissance and 40 days in the polar region preparing.