7 best watches from LVMH Watch Week 2026

The seventh edition of the LVMH Watch Week is in full swing, as from 19 to 21 January 2026, the nine biggest horological brands operating under the LVMH umbrella are gathering in Milan to present their latest watches and creations. This is an opportunity for Bvlgari, Daniel Roth, Gérald Genta, Hublot, L’Epée 1839, Louis Vuitton, TAG Heuer, Tiffany & Co, and Zenith to showcase their latest horological novelties to press and retailers. Here, we take a look at some of the best watches being showcased at LVMH Watch Week 2026.TAG Heuer Carrera Chronograph Seafarer

At LVMH Watch Week 2026, TAG Heuer is meeting us at sea with its TAG Heuer Carrera Chronograph Seafarer watch, which is a modern interpretation of the celebrated ‘Skipper’ regatta countdown timer of the 1960s. The first Seafarer chronograph was designed to indicate the times of high and low tide at a specific location. Now, 77 years later, the tide indicator re-appears on the new watch. At the heart of the watch lies the new in-house TH20-04 automatic movement, which has been specifically developed to incorporate the tide indicator function. The indicator can be set with a ‘TIDE’ button located at the nine o’clock position on the case. When pushed, the button causes the tide disc – which is divided into quadrants – to rotate. After checking the tide times at a given location, the disc moves so that the quadrants marked ‘high’ and ‘low’ correspond with the relevant known times. Additional features include a champagne opaline dial, 42mm diameter case and a stainless steel, seven-row ‘beads of rice’ bracelet.Tiffany & Co Tiffany Timer

When Tiffany & Co began retailing watches in 1847, Charles Lewis Tiffany quickly recognised a strong demand for finely made, high-precision timepieces. The growing demand led to the debut of the Tiffany & Co Timing Watch in 1866 – a pocket watch designed for use in science as well as for sporting events. Two years later, it was renamed the Tiffany & Co Timer. For LVMH Watch Week, Tiffany & Co celebrates 160 years since creating one of the first American stopwatches by reinventing the Tiffany Timer in a limited-edition of 60 pieces. The new watch comes in a platinum case equipped with an exclusive, customized El Primero 400 movement featuring the legendary Bird on a Rock. The dial is in Tiffany blue lacquer set with 12 baguette-cut diamond indexes and the watch completes its look with a taupe alligator strap and a triple folding clasp in 18k white gold.Zenith Defy Skyline Skeleton

At LVMH Watch Week 2026, Zenith has unveiled its newest iteration of the Defy series with its Defy Skyline Skeleton watch, which features the El Primero 3620 SK calibre. Now presented in a new black ceramic edition paired with a gold-toned movement, this latest interpretation enhances the architectural character of the model and gives it a modern, metropolitan presence. The brushed and polished black ceramic exterior evokes the clean lines and monolithic forms of architectural landmarks, while the gold-coloured openworked dial and movement echo a city illuminated at night. Together, these elements accentuate the watch’s dodecagonal bezel and faceted case. Instead of a traditional central seconds display, the DEFY Skyline has the world’s first and only constant 1/10th of a second running indicator. Directly driven by the 5 Hz escapement, it completes a full rotation every 10 seconds, creating a visual rhythm reminiscent of the perpetual motion of the city.Tiffany & Co Eternity Baguette Watch

The newest addition to Tiffany & Co’s Eternity collection is the Tiffany & Co Eternity Baguette watch. Presented in a 36mm diamond-set round case in 18k white gold, the watch features a bezel of set baguette-cut stones, which is a subtle allusion to the classic eternity ring design. The Eternity Baguette comes in two variations: the Eternity Baguette Diamond, which combines a diamond bezel with aquamarine hour markers, and the Eternity Baguette Blue Gradient, which features a bezel set with sapphires, topazes, and emeralds, paired with diamond hour markers on the dial. On the dial of the Eternity watches, each of the 12 hours is marked by a different cut: round brilliant, baguette, cushion, Tiffany True, marquise, Asscher, heart, pear, oval, emerald, triangle and princess. At the 12-hour marker is the heart-shaped diamond, a nod to the idea that each day begins and ends with love. In a subtle allusion to the classic eternity ring design, the bezel is set with an unbroken line of gemstones. Finally, the crown, set with a solitaire diamond, adopts the six-prong design of the Tiffany setting engagement ring, creating a watch that seamlessly blends jewellery with high horology.Hublot Classic Fusion Chronograph Europa League

For two decades, Hublot has maintained a steadfast commitment to football, actively supporting various leagues, teams and players at a local, continental and global level. To honour this commitment, at LVMH Watch Week, Hublot has introduced the Classic Fusion Chronograph UEFA Europa League watch to commemorate its sponsorship of the UEFA Europa League since 2015. This collector’s item is limited to 50 pieces, and features the black and orange colors of the league, visible in its carbon fiber bezel inlaid with orange fiberglass and titanium H-screws. Each of the 50 pieces is unique due to the random assembly of carbon fiber and fiberglass. The lightweight and durable grade 5 titanium case has a polished and satin finish, while the rubber strap provides a modern, sporty look. The 42mm case is comfortable for everyday wear. The watch is powered by the HUB1153 automatic chronograph movement, featuring the UEFA Europa League logo at 3 o’clock and on the case-back. A miniature replica of the UEFA Europa League trophy is also included with the watch.Zenith Defy Revival A3643

In 2022, Zenith unveiled the Defy Revival A3642, which was a precise reinterpretation of one of the earliest Defy models from 1969. For LVMH Watch Week 2026, the story continues with the reissue of another key 1969 creation: the Defy Revival A3643, distinguished by its refined silver-toned dial. This watch brings back the defining features of the original. There is the rugged 37mm steel case which follows the re-engineered construction introduced on recent Revival editions, while the silver-toned dial echoes the understated elegance of the historical reference. Through meticulous retro-engineering, the dial has been recreated while still respecting the original structure. The applied hour markers feature a sophisticated two-tier profile: a satin-brushed central plane elevated above glossy black-lacquered recesses. Luminescent blocks and faceted hands ensure optimal readability, while the seconds hand is accented by a vivid orange rectangular segment that enhances both visibility and dynamism. Finally, the watch has a sapphire display back revealing the automatic Elite 670 manufacture movement.Hublot Big Bang Tourbillon Novak Djokovic Goat Edition

Hublot is honouring its ambassador and tennis icon Novak Djokovic with the Big Bang Tourbillon Novak Djokovic Goat Edition watch collection. This new collection commemorates Novak Djokovic’s record-breaking achievements, including 24 Grand Slams and 428 weeks as world number one. The trilogy consists of 101 watches, divided into three color variations – blue, orange, and green – representing his wins on hard, clay, and grass courts, respectively. The 44mm case is crafted from a Hublot-developed composite using Lacoste polo shirts and Head tennis racquets, while the mid-case uses ultra-strong Titaplast. The MHUB6035 Automatic Tourbillon movement features a three-dimensional mainplate designed to resemble tennis racquet strings, with a power reserve barrel that looks like a tennis ball. The watch incorporates a white leather strap mimicking a racquet grip and tennis ball-shaped titanium screws. Weighing only 56 grams, this highly inventive timepiece is designed for durability during play, serving as a comprehensive tribute to Novak Djokovic. A must-have collector’s item for a Djokovic fan and tennis enthusiasts alike.

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