The White Lotus fever: Where to stay in St. Tropez
By Tessa Crowley | 28 April 2026 | Travel
With filming for The White Lotus well underway in St. Tropez, we get ahead of the crowds with a look at the area’s best luxury hotels – with none of the drama
With its unbeatable mixture of glamorous locations, simmering family tensions, and mysterious murders, its no wonder The White Lotus has taken the small screen by storm. Already iconic, its status has spilled beyond the confines of the show, inspiring travel plans and trends as fans flock to sample its lavish lifestyles.
While the celebrity talent blazes, the destinations hold their own as stars of the show — with season 4 currently filming on the French Riviera, against the shimmering backdrop of St. Tropez and Cannes. Having enjoyed the limelight as a celebrity destination for more than half a century, St. Tropez is no stranger to rock and roll or silver screen glamour, with famous faces from Brigitte Bardot to Bianca and Mick Jagger frequenting its idyllic beaches over the years.
So, if you’re charmed by this sparkling French spot and drawn by its luminary allure, read on to discover where to experience the luxury White Lotus lifestyle, without the ensuing drama.
Hotel Byblos
Opened in 1967 and graced by celebrities, the iconic Hotel Byblos is a long-standing institution of the French Riviera. With one eye on the times, it’s unveiled several new developments for the summer, including eight new suites under its ongoing partnership with interior designer Laura Gonzalez, a new Technogym fitness centre and on-site Byblos boutique. Stock up on exclusive collaborative items from Orlebar Brown and Pinel & Pinel, before heading to the Sisley spa for indulgent Korean facecare, signature Sisley treatments or Thai massage. Down at the beach club, Byblos Beach Ramatuelle is the place to see and be seen while indulging in gastronomic delicacies by new chef Allan Gonthier. Elsewhere, the hotel’s restaurant, Il Giardino, and rooftop bar, Skybar, offer a refined culinary experience while Les Caves du Roy has a laid-back spirit, attracting revellers looking to dancing the night away.
Related: 24 Hours in Paris: A guide to the stylish French city
Hôtel Lou Pinet
Reopening this May, Hotel Lou Pinet is a tranquil retreat from Maisons Pariente. With its expansive ground and a relaxed, unhurried spirit, it’s a tranquil reprieve from the hustle and bustle of the wider commune. Revel in the peace of the property while taking in carefully curated contemporary artworks, including frescoes, sculptures, and paintings. A collaboration with Paris-based gallery Aurélien Gendras sees powerful and poetic glazed stoneware sculptures, by sculptor Laurent Dufour, adorn the property and scented gardens. Elsewhere, visit the grotto-style spa for beautification and restorative rituals, or head to La Terrasee for fresh Meditarranean fare. In the evening, Beefbar becomes one of Saint-Tropez’s most in-demand dining spots, combining high-quality ingredients and a generous, shareable style of dining.
Lily of the Valley
A short drive from St. Tropez sits Lily of the Valley, a year-round wellness destination surrounded by the untouched landscape of the protected Cap Lardier estate. Far from a restrictive clinic, Lily of the Valley champions joyful movement and a whole body approach, with a packed schedule of fitness classes and activities to explore. With stunning views over Plage de Gigaro beach’s three-mile sands, it’s the perfect spot to try your hand at aqua boxing, sea wading, Nordic walking, paddleboarding, or restorative sunset yoga. Looking to refuel after a busy and active day? Head to one of the property’s three dining spots for flavourful, balanced, yet luxurious cuisine, and a bountiful selection of mocktails, cocktails and sweet treats. With its relaxed, joyful approach to health, Lily of the Valley offers nourishment with all the joie de vivre and glamour of the French Riviera.