Dua Lipa joins Bvlgari as global brand ambassador
By Shivani Dubey | 19 February 2026 | Culture, Style
British pop sensation Dua Lipa is joining Bulgari as the high jewellery house’s global brand ambassador
Bulgari has named British pop star Dua Lipa as its newest global brand ambassador. Dua joins Priyanka Chopra Jonas, Anne Hathaway, Lisa and Liu Yifei, who also share this title.
Dua, who is a multiple Brit and Grammy award winner, embodies the spirit of “artistic freedom, authenticity and a strong commitment to creative integrity”, making her an ideal addition to the Bulgari brand. She has continued to use her platform to champion causes that matter and her Service 95 newsletter spotlights stories, artists and authors from all around the world.
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“Dua Lipa embodies a contemporary vision of empowerment and freedom that deeply resonates with Bvlgari’s values. She is a strong, authentic voice who redefines success, and through her artistry and confidence inspires women around the world to embrace their inner strength,” says Laura Burdese, Bulgari deputy CEO and Bulgari CEO (as of July 2026).
“We are proud to welcome her as our Global Brand Ambassador and to begin this exciting new chapter together,” she adds.
“It is incredibly special to work alongside an iconic brand like Bulgari, and I’m thrilled to be part of a house that embodies confidence, creativity, and modern femininity,” says Dua Lipa. “Their pieces always add the perfect finishing touch, transforming a look into a real moment.”
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Dua has always been a mainstay in fashion and culture. She is the ambassador of YSL Beauty and Evian, and has also collaborated with Donatella Versace for Versace’s La Vacanza collection. She also made her runway debut with Versace in 2022. Therefore, joining Bulgari seems like the perfect next step.
Founded in 1884, Bulgari started with high jewellery and forayed into watches, fragrances and fashion, showcasing some of its incredible new horology designs at LVMH Watch Week earlier this year.
