Callum Turner is the new Johnnie Walker Blue Label ambassador
By Shivani Dubey | 31 July 2026 | Culture, Food & Drink
Johnnie Walker Blue Label has announced that actor Callum Turner is the whisky brand’s new global ambassador
British actor Callum Turner has partnered with Johnnie Walker Blue Label as their new global ambassador. This marks the actor’s year-long partnership with the whisky brand, celebrating ‘progress, craftsmanship and the moments that matter’.
The collaboration celebrates Callum as a leading man in a series of unguarded videos and intimate portraits as he raises a glass of Johnnie Walker Blue Label.
“The ethos of Johnnie Walker Blue Label is one that I’ve always admired. With only one in ten thousand casks ever making it in, that level of care is what sets it apart. Blue Label is the first bottle I reach for when celebrating with my mates, and now to officially be in partnership is a real honour,” Callum Turner said in a statement.
Callum will also travel to Scotland on a trip of discovery as reveals the extraordinary lengths the Johnnie Walker master blender goes to in sourcing whiskies of sufficient depth and character.
The brand has also released a video featuring the actor, which sees Callum getting ready to head out to an event, drinking a glass of Johnnie Walker Blue Label as he dresses up for the night. Before he leaves his hotel room, he writes something in his notebook, which is revealed to be the brand’s motto: ‘Keep walking’.
Speaking about the collaboration, Neil Shah, Johnnie Walker’s global brand director, highlighted how Callum Turner embodies the same spirit that the acclaimed whisky brand celebrates.
“For over 200 years, Johnnie Walker has championed progress in all its forms, and Johnnie Walker Blue Label stands as its ultimate expression. Callum embodies that same spirit: quietly persistent, endlessly dedicated to his craft, forging his own path while staying true to his roots,” he said.
“We’re proud to welcome him to the Johnnie Walker Blue Label family as he enters the next chapter of his journey, celebrating his continued rise as an icon of style and screen through the ‘keep walking’ spirit,” he added.
