A Noble Gift: The luxury auction platform revolutionising charitable giving
By Shivani Dubey | 1 April 2026 | Philanthropy, Wealth
Partnering with brands like Formula 1, Boodles, Barbara Sturm and more, A Noble Gift is a female-founded brand set on revolutionising charitable giving and purpose-led gifting
When four women decided to climb Mount Kilimanjaro to raise money for a local cancer charity after one of them survived breast cancer and wanted to give back, they never expected it to lead to a revolution. But that is exactly what happened with A Noble Gift founders Trina Little, Georgina Hammond, Sarah Howick and Nicola Wilkes when they saw the sheer generosity with which brands donated exclusive experiences for them to auction off for the cause.
“While raising money for a vital piece of breast cancer detection equipment, we were amazed at the generosity of so many businesses who gave us incredible exclusive experiences that we then auctioned off,” says Sarah. “We later realised we could raise so much more for charities with this model by connecting brands to charities with the added bonus that we were offering people exclusive experiences that might not otherwise have an opportunity to access.”
The founders realised there was a gap in the market for brands to better utilise the access they have to gifts and experiences for charitable purposes. That is how the year-round fundraising platform A Noble Gift was born.
Related: Here are the 2026 Walpole Brands of Tomorrow
This female-founded auction platform specialises in exclusive one off gifts and experiences like meeting premiership footballers, having a custom piece of jewellery made, stays in luxury villas and more, with 100% of the winning bid going to charity. Experiences that participating brands donate can be bid on or, sometimes, can be bought with an immediate ‘buy it now’ option – both ensuring the full amount from the winning bid goes to the brand’s chosen charity.
The idea behind the platform is essentially providing buyers with a ‘double dopamine’ effect, where they get to enjoy the exclusive luxury experience they’re bidding on, while also feeling satisfaction in the knowledge that their money will be going towards a wonderful cause. The gifting is also completely personalised, where users can tailor their giving experience to their passions, choosing from a wide range of vetted charities that align with their values.
Some of the brands that A Noble Gift has partnered with include Boodles, Cirque du Soleil, British Cycling, Barbara Sturm and Investec, as well as impactful charity partners such as Make-A-Wish, Paralympics GB, Royal Marsden Cancer Charity and War Child.
Related: 6 last minute edible gifts and drinks to give this Easter 2026
A Noble Gift also counts Dame Tracey Crouch DBE as a non-executive director of the company, who particularly connected with the idea as she has first-hand experience of what breast cancer is like.
“Having been through breast cancer myself and joining these incredible ladies to climb Kilimanjaro, and each of us having our own personal connection to cancer, I became so invested in this journey,” she said. “So much of corporate gifting goes unused, and having A Noble Gift connect with brands to benefit other charities is such a great concept. What could be better to receive a wonderful gift but for the money to have also benefitted a worthy cause?”
A Noble Gift’s website is constantly being updated with new luxury gifts that are available for bidding, ranging from entertainment and exclusive holidays to one-of-a-kind experiences and sports and wellness events that the general public normally wouldn’t have access to. A new revolutionary way of charitable giving, it gives a new meaning to gifting with conscience.
