London Fashion Week: take a look at the biggest trends on and off the runway

By Rose Adams | 15 Feb 2018 | Style

As LFW hits the streets of London we anticipate the week's biggest couture – and cultural – trends

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* London Fashion Week hits the capital this weekend
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* Mulberry will be showcasing at the grand Spencer House
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* London Fashion Week marks Christoper Bailey's final show at Burberry
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* J.W. Anderson are known for their gender neutral pieces
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* The Berkley's Prêt-à-Portea afternoon tea
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* Runway to retail
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London Fashion Week is back to take over the capital 16 - 20 February, and with empowering movements such as #TimesUp at the The Golden Globes and BAFTAs making for an important social talking point in 2018, designers will undoubtedly be reflecting this theme on the runway too. Following in the footsteps of stars at The Golden Globes, celebrities such as Emma Watson, Emma Thompson and Daisy Ridley are set to show their support for the prevalent campaigns by donning all-black attire at this year's BAFTAs. Fashion Week is on board with this current vehicle of change we're experiencing too, combining sartorial excellence with captivating visuals, hundreds of designers will be showcasing their newest designs for spring/summer 2018 at the home of fashion week, 180 The Strand. But it's not all politics – London Fashion Week has always been the hope of beautiful whimsy and daring design, and we've found the very best in cuisine, couture and culture from the event. Read on for more...

Related: Secrets of the runway: Tempus meets Gucci model Jack Chambers

1. Mulberry extravaganza at Spencer House

Kicking off proceedings on Friday 16 February is Mulberry, who will be taking over London’s magnificent Spencer House. As well as their runway presentation, as part of a ‘Mulberry extravaganza’ the aristocratic palace will also host a Mulberry Palm Room tea house and pop-up store, complete with ready-to-wear pieces from the spring/summer 2018 collection, including handbags, accessories and shoes. But don’t fret if you don’t have a ticket for the FROW, because this year you won’t have to miss out on the excitement as the brand will be live streaming all of the runway action on their website. You can invest in your favourite pieces instantly too, as the collection will be available on Mulberry’s website straight after the show, and stores the following day.

2. Burberry's colourful tribute 

After seventeen years at the helm, 2018 marks Christopher Bailey’s final runway show for Burberry and the iconic designer is to bid farewell to the brand in spectacular style, dedicating his collection as a tribute to the LGBTQ+ community. "My final collection here at Burberry is dedicated to and in support of some of the best and brightest organisations supporting LGBTQ+ youth around the world," said the designer. "There has never been a more important time to say that in our diversity lies our strength, and our creativity."

Presenting on February 17, the brand have announced the release of a special rainbow version of their staple checkered scarf, featuring the multicoloured rainbow – now that's London Pride. 

3. J.W. Anderson's runway shake up

J.W. Anderson, who was noticeably absent from London Fashion Week Men’s in January, is premiering an interesting co-ed format of sending both its men’s and women’s collections down the runway in one show, offering a cotemporary interpretation of masculinity and femininity. Northern-Irish designer Jonathan is known for going against the grain when it comes to traditional gendered design conventions, the move makes sense for such a forward-thinking brand. Interestingly the imagery for JW Anderson's spring/summer 2018 campaign will also be crowd-sourced, curated from photography submitted via the outlet of social media.

4. The Berkeley's Prêt-à-Portea afternoon tea

Combine culture and cuisine this fashion weekend with The Berkeley Hotel's Prêt-à-Portea, a stylish afternoon tea spread that looks almost too good to eat. Along with the classic sandwiches and copious amounts of fine teas, this afternoon treat has been given a designer makeover featuing stilletto boot biscuits and couture cakes inspired by some of the most high profile designers in the world. Tantalise your tastebuds with Bottega Veneta’s mustard yellow suit biscuit, Miu Miu’s faux fur mint coat of pistachio cremeux and Anya Hindmarch's foxy handbag recreated as a dulce and ginger cake. The delightful menu is completed by Burberry’s iconic white feather cape as a tonka bean cheese cake and chic red biscuit booties inspired by Gianvito Rossi. 

Available every day 1pm-5.30pm for £70 per person

 

5. Runway to retail 

Last season, brands including Topshop, Tom Ford, Tommy Hilfiger and Burberry introduced an innovative ‘see now, buy now’ business model, making their products available to purchase immediately after their catwalk show, revolutionising the way luxury brands sell their product. This season Mulberry are following suit for the first time too, making all pieces in their newest collection available to purchase on their website straight after the show, as well as in their stores the following day. It's a bold but brilliant move for the brand and will no doubt be a hit with consumers who don't want to wait to snap up their latest luxury goods.

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